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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

Loews Hotels refunds $100 Global Entry fee for guests in its loyalty program

Allowing guests to skip the application process would ruin the expedited security check, so while loyalty members will still have to sit through interviews, they won’t have to pay for them.

Loews Hotels refunds $100 Global Entry fee for guests in its loyalty program

Airlines

TSA Precheck: What if the airline invitation never arrives?

It's more of a hassle, but travelers who don't have upper-tier frequent flyer status, can get into TSA precheck through U.S. Customs and Border Protection Trusted Traveler programs.

TSA Precheck: What if the airline invitation never arrives?

Hotels

Marriott Reward’s largest ad campaign ever focuses on program’s variety

Business travelers are often reward members but taxi between a limited number of cities. The campaign should suggest ways for points earned on business to be turned into vacations in new destinations.

Airlines

AwardWallet to Delta SkyMiles: We have a secure solution if anyone is listening

Delta could work out a solution with AwardWallet and other tracking sites, but the airline would rather limit access to preferred partners and relegate most member engagement to its own websites.

AwardWallet to Delta SkyMiles: We have a secure solution if anyone is listening

Airlines

Delta cuts off another loyalty tracker, axes access to TripIt Pro

Delta says it wants to improve the customer experience by participating in the Apple Passbook program, but it risks alienating these same customers already using TripIt Pro and AwardWallet.

Airlines

Delta forces loyalty point tracker AwardWallet to drop support for SkyMiles

Delta believes through such actions it is protecting its intellectual property, but its actions alienate loyal customers who don't want to be locked into Delta's clunky services to access their loyalty information.

Delta forces loyalty point tracker AwardWallet to drop support for SkyMiles

Airlines

Virgin America and JetBlue rethink loyalty programs, get even friendlier with elites

While legacy carriers seem intent on alienating their most loyal customers with expiring points and fewer seat options, JetBlue and Virgin see the programs for what they are: a way to retain their best customers.

Airlines

United launches new ad campaign boasting award seat availability

United’s new ad appeals to the growing number of fliers with few mileage points that hope to snag a free seat. But fliers should be aware that the claim is based on a single survey and only stands up when compared to U.S. carriers.

Airlines

Will global airline service eventually be decided in a few boardrooms?

The trends are clear as consolidation takes hold in the U.S. and global alliances become all-powerful. Fewer, more stable airlines, maybe, but it's not necessarily advantageous for passengers trying to get from here to there with a reasonable fare.

Will global airline service eventually be decided in a few boardrooms?

Airlines

Tips for scoring the award seats you want with the frequent-flier miles you have

Award seats are harder to find than ever due to schedule cuts causing fewer flights and higher fares. This means mileage holders are fighting for a seat months before their travel dates.

Tips for scoring the award seats you want with the frequent-flier miles you have