United says it is launching a “multimillion-dollar” ad campaign this weekend that touts the availability of low-mileage frequent-flier award tickets through its MileagePlus loyalty program.

This is Unite’s first campaign that mentions frequent-flier awards since its merger with Continental. Photo by United.

United says the campaign is its first to tout its frequent-flier program since completing its merger with Continental. The campaign will include ads in and around airports as well as ads in newspapers, magazines and related news and travel-oriented websites.