Skift Take

United’s new ad appeals to the growing number of fliers with few mileage points that hope to snag a free seat. But fliers should be aware that the claim is based on a single survey and only stands up when compared to U.S. carriers.

United says it is launching a “multimillion-dollar” ad campaign this weekend that touts the availability of low-mileage frequent-flier award tickets through its MileagePlus loyalty program.

This is Unite’s first campaign that mentions frequent-flier awards since its merger with Continental. Photo by United.

United says the campaign is its first to tout its frequent-flier program since completing its merger with Continental. The campaign will include ads in and around airports as well as ads in newspapers, magazines and related news and travel-oriented websites.

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Tags: advertising, loyalty, united airlines

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