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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

Points.com gets Southwest Airlines to share where others have failed

This is a big win for Points.com, and gives Rapid Rewards members more flexibility in redeeming and trading their points.

Points.com gets Southwest Airlines to share where others have failed

Airlines

Etihad introduces its loyalty program for businesses with frequent flyers in Indonesia

This is a timely launch in Indonesia where an improved economy boosted business travel by 54 percent during the first half of 2012.

Etihad introduces its loyalty program for businesses with frequent flyers in Indonesia

Airlines

Virgin Atlantic says its redesigned business class lounge at Newark resembles a SoHo boutique

Virgin excels at design inside its aircraft and in the airport. Now if it could only design its balance sheets with the same flair.

Virgin Atlantic says its redesigned business class lounge at Newark resembles a SoHo boutique

Hotels

PointsHound launches another hotel booking site for frequent flyers and points junkies

The site carries a clever value proposition for its intended audience and the prospect of double dipping into loyalty programs, but its biggest obstacle will be clearly outlining its benefits and converting bookers.

PointsHound launches another hotel booking site for frequent flyers and points junkies

Airlines

American Airlines will double frequent flyers’ miles to try to earn their forgiveness

Elite-qualifying miles throughout the holiday season might take the bitter taste out of the mouths of loyal AA flyers, but will do little to change the mind of average travelers who have vowed to shun the airline.

American Airlines will double frequent flyers’ miles to try to earn their forgiveness

Airlines

Airline ancillary revenue hits $36.1 billion, but bag fees are only part of the equation

Smart airlines look for ancillary services that might add value to the journey -- and make fliers happier -- instead of just gouging for bag fees.

Airline ancillary revenue hits $36.1 billion, but bag fees are only part of the equation

Airlines

Airlines’ grand plan to send frequent flyers special deals through travel agencies

If NDC ever comes to be, it will be years away. It is a move by the world's airlines to reduce their distribution costs and get greater control of passengers who don't happen to book through airline websites.

Airlines’ grand plan to send frequent flyers special deals through travel agencies

Airlines

Frequent flyer miles: Cash them now, airlines aren’t banks

This line rings true: "Airlines do lousy jobs being airlines. Why would you think they are good banks?"

Airlines

Airlines limit frequent flyers ability to use TSA PreCheck on multiple airlines

Despite its other problems, the TSA proved that it can handle matters like this recently when it re-invented the no-fly list after years of incompetence by the airlines. It's time the carriers returned the favor and contribute to a better PreCheck program.

Online Travel

UsingMiles introduces bonus awards for frequent flyers along with flight search results

Airlines are doing their best to personalize offers to customers, and UsingMiles should consider doing likewise for users in the free results instead of just doing it for premium members. Otherwise, it clutters up UsingMiles for the average user.