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For the six of you still loyal to Delta Air Lines, you may now have another reason to drift over to American or United. The airline just ratcheted up the minimum spend required to earn status for the 2016 year. Only one year after changing SkyMiles to require a minimum spend of $2,500 to earn silver status, Delta has the gall to make the 2016 requirement $3,000. That same 20% increase applies to Gold, Platinum, and Diamond status as well.

What’s going on here? According to my friend (and former head of DTW PR) Scott Wintner, “Delta is wisely recognizing that you make more money offering the best product than by the generosity of your loyalty program.” But I think it’s more than that. I think that current, loyal SkyMiles members are being categorically taken out back and shot.

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Social Quote of the Day

I will say simply that these #Delta thresholds are one of the reasons I am switching my loyalty to @VirginAmerica.

@GoldWineTravel | Erica Golden, Editor of The Golden Rules of Wine and Travel site




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Your Turn

Grumpy American Airlines elites are grousing about service with the new US Airways over in the LA Times. Read the letters to the (travel) editors here.

Tips and Comments

Can be sent to and @grantkmartin. We publish the Business Newsletter twice a week on Monday and Thursday.

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Photo Credit: The Delta airline logo is seen on a strap at JFK Airport in New York. Joshua Lott / Reuters