Articles tagged “google”

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better.

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

During the decade he ran Virgin America, David Cush couldn't always speak freely. But now Cush can discuss how airlines struggle with Google's mobile land grab.

Google revealed Tuesday that it is doing an early experiment in how to sell bundled flights and hotels via its travel search results. Package travel is huge in Europe, and Google's trial will be watched closely.

Companies often chase and vie to sign on influencers for marketing purposes, but all can agree that Google is one of the most powerful forces in travel. Despite Facebook's inroads, Google travel products are ascending and Heckmann will shed light on their trajectory.

Despite recent gains, Google Flights is still the price-comparison tool of tomorrow, and not today -- unless its scale makes the instant booking of flights a standard way of doing things.

Skift Research is launching a new product for our growing subscriber community. Our Analyst Sessions will feature insights and opinions from our seasoned bench of analysts, editors and special guests ready to debate the big questions about the future of travel.

Trivago's CEO says his company bests Google in hotel search through brand marketing (meaning, Trivago Guy TV ads) and having a decentralized workplace (which speeds up innovation). But maybe Google's lackluster travel effort is actually due to its fear of alienating top advertisers like Priceline.

Google's paid-search and product practices enable the big -- like Expedia -- to get bigger. So what's not to like? Although other businesses that aren't as well-positioned as Expedia and the Priceline Group undoubtably take a more critical view.

Expedia's CEO says his company has momentum moving into 2017, although we heard him express similar sentiments over the last two quarters and any surge wasn't particularly noticeable. This will likely be another transition year as Expedia's HomeAway gets more digital and Trivago feels its oats as a public company.