Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior
Photo Credit: Oliver Heckmann, who oversees Google's travel product, will discuss progress in Europe and the changing ways consumers are using Google on desktop and mobile. Skift
Skift Take
Companies often chase and vie to sign on influencers for marketing purposes, but all can agree that Google is one of the most powerful forces in travel. Despite Facebook's inroads, Google travel products are ascending and Heckmann will shed light on their trajectory.
On April 4 in London, hundreds of the travel industry’s brightest and best will gather for the first Skift Forum Europe. In only a few short years Skift's Forums — the largest creative business gatherings in the global travel industry — have become what media, speakers, and attendees have called the “TED Talks of travel.”
This year’s event at Tobacco Dock in London will feature speakers including CEOs and top executives from InterContinental Hotels Group (IHG), Norwegian Air, Google, Lonely Planet, Momondo Group, and many more.
The following is part of a series of posts highlighting some of the speakers and touching on issues of concern in Europe and beyond. See the complete list of amazing speakers and topics at this year’s event.
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If you want to dig for new information about consumer behavior in travel and beyond it, Google's a good place to start.
Oliver Heckmann, vice president of engineering for Google Travel, says one takeaw
