Expedia CFO on Google Relationship -- The Positives and Negatives Balance Out
Skift Take
Google's paid-search and product practices enable the big -- like Expedia -- to get bigger. So what's not to like? Although other businesses that aren't as well-positioned as Expedia and the Priceline Group undoubtably take a more critical view.
Expedia Inc. has actually benefitted from Google's switch from 10 blue links to instant answers in the form Google Flights and Google Hotel ads and the relationship between Google and Expedia is "very instructive" and has "never been stronger," according to the Expedia CFO.
Addressing investors at the Goldman Sachs Technology and Internet Conference in San Francisco Thursday, Expedia CFO Mark Okerstrom said Expedia participates as an advertiser in those me
