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Articles tagged “facebook”

Media and PR

Infographic: Which U.S. tourism boards have the most popular Facebook fan pages

Los Angeles is the first U.S. city tourism board to reach 1 million fans on Facebook, but it’s too early to tell if Likes, which don't always translate into purchases, will lead to an increase in incoming visitors.

Samantha Shankman, Skift | 11 years ago

Airlines

How one small Ohio airport created a massive social media following

Akron-Canton Airport’s small size works in their favor in creating personal relationships that translate to online followers. It also consistently creates content to share on the web and gifts flyers with free giveaways.

Skift | 11 years ago

How one small Ohio airport created a massive social media following

Airlines

How Japan Airlines became a social media wiz straight out of bankruptcy

JAL went through its restructuring just as the airline industry began to realize the importance of social media, and thus became an early adopter of the technology by building up its presence at the same time anticipation grew over its IPO.

Skift | 11 years ago

How Japan Airlines became a social media wiz straight out of bankruptcy

Skift Originals

TripAdvisor on Facebook: Not sure how much friendship is worth

Kaufer's comments about TripAdvisor's wait-and-see attitude about Facebook should give pause to other travel brands throwing so much money into their Facebook efforts.

Dennis Schaal, Skift | 11 years ago

Hotels

After a successful bridal campaign, Four Seasons is fully embracing social media

While many hotel brands and properties continue to use Facebook and Twitter to announce a new assistant manager or free parking for a weekend, brands like Four Seasons are using social media to connect with and inspire potential customers.

Skift | 12 years ago

Hotels

Motel 6 gets social with Facebook booking application

As airlines and other hotels bring booking apps to Facebook, it is good to see that Motel 6 doesn't get left in the gravel.

Dennis Schaal, Skift | 12 years ago

Media and PR

Kayak struts its mobile stuff with first earnings reports since IPO

Kayak doesn't have to disclose mobile revenue and wouldn't unless it paints an upbeat picture, which it does.

Dennis Schaal, Skift | 12 years ago

Cruises

Holland America Line uses Facebook sweepstakes to accumulate new followers

The cruise line's strategic use of social media ensures that the brand will continue to pop up on their new fans' newsfeed, and possibly even tempt them to book the cruise they didn’t win for free.

Skift | 12 years ago

Media and PR

Facebook is looking to friend a “skilled storyteller” to head travel vertical

It's no surprise that Facebook would intensify its efforts to wrangle marketing dollars from the travel vertical. There are no clues about whether Facebook will merely continue to merely host others' travel apps and take advantage of its audience, or whether travel e-commerce on its own is in the game plan.

Dennis Schaal, Skift | 12 years ago

SkiftX

Infographic: Facebook users share travel stories more than any other life event

This is just the type of data that motivates social travel startups to keep working on their project, but travelers have already found a space to broadcast their latest adventures and it has 800 million users.

Skift | 12 years ago