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Holland America Line uses Facebook sweepstakes to accumulate new followers

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Skift Take

The cruise line’s strategic use of social media ensures that the brand will continue to pop up on their new fans’ newsfeed, and possibly even tempt them to book the cruise they didn’t win for free.

— Samantha Shankman

Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes.

“There’s no doubt that Facebook has become an essential way for us to interact with our fans and for our fans to stay connected to Holland America Line and each other,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “We are excited to offer all of our fans who participate on Facebook the chance to experience the dream of cruising through this new sweepstakes.”

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