Skift Take

While many hotel brands and properties continue to use Facebook and Twitter to announce a new assistant manager or free parking for a weekend, brands like Four Seasons are using social media to connect with and inspire potential customers.

… The hotel brand has found that being present on all social media channels is beneficial to its customer service model, the Four Seasons executive said during the “High Tech, High Touch: How Luxury Brands Can Leverage Social Media to Connect with Consumers Both On and Offline” presentation. From the no-holds-barred approach, Four Seasons has seen more than 24 million impressions for a hashtag and more than 12 million total media impressions from one case study – a bridal-focused, multi-platform campaign.

“We sell luxury experiences, and what better platform to use than social media,” said Felicia Yukich, global social media marketing manager at Four Seasons Hotels and Resorts, Toronto. “Hospitality brands can embrace social media marketing early on to create relationships with guests on- and offline.

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Tags: facebook, four seasons, social media, twitter

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