Articles tagged “facebook”

Social media plays an increasingly central role in the customer service efforts of hospitality brands, requiring a hotels and airlines to respond more quickly, personally and publicly to customer issues. Successful brands have embraced social care, not just to solve problems, but to elevate the travel experience.

If you haven't paid attention to the digital marketing news all week, now you can get what you need to know in just a few minutes. You're welcome.

Google has always been a valued Priceline Group partner but, until now, Facebook not so much. The Facebook relationship with Booking.com is improving, however, as the two behemoths increasingly friend one another.

Facebook's ad technology needs to keep up with the pace of users who have joined the platform's mobile and video crusade.

Travel brands that decide to implement Facebook Bluetooth are getting the device for free but will eventually pay for it when point of sale systems are integrated.

Travel brands need to reassess their social care effort to see if there's enough attention being paid to customers on Facebook.

Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.

Getting a holistic view of summertime conversations on Facebook takes away a little bit of the guesswork in creating, planning, and distributing content.

Considering how mobile and video impact user experience and investing in Facebook's ads may actually be worth it, given the small pool of brands that pay.

Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.