Articles tagged “facebook”

Though bots still aren't completely frictionless and can't think like a human (yet), they certainly offer a way for consumers to have a conversation with a brand during the booking process that wasn't possible before. And it is potentially a very cheap channel for the brands.

Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies.

360-degree and virtual reality videos let travelers decide what they want to see and how they want to see it. Travel brands just need to ensure that they're really selling themselves and portraying one-of-a-kind experiences, which most of these videos seem to do.

How Turkey Home leveraged media partnerships and social distribution to create videos that hit home across multiple platforms.

Facebook's utility and reach has been a boon for both users and brands, and travel content is among the most popular verticals in the ecosystem.

In a world of fly-by-night apps and social media bubbles, Facebook has matured as one of the more important communications platforms.

Yelp's frustrating attempt to push users from the mobile web to its smartphone app has apparently paid off.

Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?

How Turkey Home utilized clever targeting, hashtag experimentation, and aspirational video content to become one of the most popular destination pages on Facebook.