The Week in Digital Travel Marketing: Facebook Booking, Ad Blocking and More
Photo Credit: Facebook's new assistant tool helps users book, shop, and make reservations directly through the app. Facebook
Skift Take
If you haven't paid attention to the digital marketing news all week, now you can get what you need to know in just a few minutes. You're welcome.
Welcome to the first edition of Skift's digital travel marketing roundup, a weekly roundup of the most important digital marketing trends, marketing technology and ad campaigns making headlines this week with travel marketers.
This inaugural edition leads with a story from The Wall Street Journal, which reports this week on the growing embrace of ad blocking technology by consumers and tech firms, a trend which could have severe repercussions for anyone spending digital ad dollars online. For the full range of stories that caught our attention this week, take a look below
Digital Travel Marketers Facing Ad Blocking Threat
According to a report (paywall) by The Wall Street Journal, around 6% (200 million) of global internet users rely on ad blockers while browsing the web. The WSJ story highlights the growing concern from digital marketers about the technology, a concern which is increasing as Apple enables ad blocking capabilities in its popular Safari browser for the impendin
