Articles tagged “facebook”

Facebook has already given travel brands a variety of ways to communicate with and target consumers with relevant content. But the company's backstory on how it became mobile-first ahead of the pack is also worth knowing and is laid out in this video.

Price and awards will always be a strong pull for getting travelers to join loyalty programs but Facebook IQ's data show that that's more true for some travelers than for others.

Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative -- or supplement, actually -- for Expedia and other big travel advertisers is part of it.

The AskTSA team did a surprisingly good job answering our queries on Facebook Messenger. But if you're expecting prompt responses on your way to the airport, you may not hear back in time.

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

Right now travelers are turning to social networks like Facebook to see their friends' trip photos and get their recommendations more than they're demanding hotel and flight booking ability through its mobile app. But will Facebook become a bigger middleman in the future than it already is? We have our money on yes.

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

It couldn't be more clear that Facebook wants its users to see the highest quality and most relevant content possible and its latest ad preferences update could have big implications for travel brands that both serve compelling and uninspiring ads to consumers. Meanwhile, Expedia and Priceline are seeing a lot of success with Facebook and are both upping their spend.