Marriott and Trivago Sign on to New Ad Product for Facebook and Instagram
Photo Credit: The new Facebook Dynamic Ad product featuring an ad by Marriott International. Facebook
Skift Take
Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies.
This morning Facebook expanded its Dynamic Ads product to cover travel brands, with Marriott International and Trivago on board as two of its launch participants.
Facebook's advertising product allows it to target consumers as they move from site to site and across multiple devices, and as they switch from desktop to mobile and back again.
"For the first time, we are tailoring dynamic ads for a specific industry, making it easier for travel advertisers to tap into cross-device behavior and convert booki
