Articles tagged “experiences”

Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.

KKday’s latest funding is more than just a financial boost — it is a testament to the growing power of the experiences sector, which is transforming how travelers engage with and enjoy destinations.

There is a subset of luxury travelers who are taking to the water to find remote, interesting areas that aren’t mobbed. And increasingly, they aren’t opting for hyper-luxe, large scale cruises.

With travel shifting to experiences, a tool to compare attractions makes perfect sense. The market is fragmented and competitive — and only the adaptable will thrive.

More and more travelers are seeking play activities as a means for self-fulfillment, looking inward as a source of travel inspiration. Destinations that embrace entertainment, sports, and cultural tourism will be better positioned to attract both regional visitors and international travelers.

By hitting the sweet spot between upscale design-led properties and budget-friendly accommodation, Rove Hotels has created a unique niche in the region’s lifestyle hospitality segment by focusing on sustainability, community, and a fresh, innovative approach.

Airbnb will try to widen its experiences audience by crafting them for locals, as well as travelers. Experiences will get the "categories" treatment, and a dose of TikTok and Instagram stories-like marketing.

The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.

A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.

Royal Caribbean Group's CEO Jason Liberty has a strategy to push his customer base upmarket. Liberty believes there's more willingness among consumers to pay more for premium leisure travel than previously assumed.