Get exclusive stories and unlimited access to Skift.com news
Access exclusive travel research, data insights, and surveys
Tourism
Bars, nightclubs, theme parks and museums will be the winners this summer. The "experience economy" is back.
Mary Ann Ha and Matthew Parsons, Skift | 7 days ago
Online Travel
Tripadvisor CEO Steve Kaufer said Tripadvisor is "uniquely positioned as the world opens up again." Actually it isn't, as the company's first quarter performance shows. Yes, Tripadvisor has world-class traffic, and growing experiences and dining businesses, but it totally missed out on the short-term rental opportunity.
Dennis Schaal | 3 weeks ago
Even as a McKinsey report deciphers key trends in China’s tourism market this year, the million-dollar question of when the world will get to welcome back Chinese tourists remains largely unanswered. That means a new type of Chinese tourist is opting for deeper local culture experiences.
Peden Doma Bhutia | 2 months ago
Hotels
Repurposing unused square footage to up the ante on experiential travel can give hotels the boost they need — especially during the off-season.
Carley Thornell, Skift | 2 months ago
Startups
Should operators of tours, activities, attractions, and experiences be raising their prices? Yes, says new data. What's more, this sector may sparkle the most among travel verticals in the industry's recovery.
Sean O'Neill | 3 months ago
Expedia Group stepped out of the pack and ceased offering travel to and from Russia because of Putin's invasion of Ukraine. The company doesn't have a ton of Russia-related business, so even if the move is more symbolic than anything else, it is an important statement.
Dennis Schaal | 3 months ago
Hornblower's private equity investor Crestview kept the faith in the experiences operator during the pandemic. Now the investor is supporting a global mergers and acquisitions strategy that could amp up the company's momentum.
Whether it is hotel-like commission levels on the online travel agencies, new product features, or market share gains, Tripadvisor was unabashedly selling the virtues of a Viator IPO — or deal. It's not a winner-take-all market, but rivals have narrowed any competitive gap.
Media and PR
Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.
Travel Technology
Within a few months, online resellers such as Viator and GetYourGuide will offer U.S. concerts and sports at scale. Cross-selling will be a catchy melody in 2022.
Sean O'Neill | 4 months ago
