Articles tagged “experiences”

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Dennis Schaal, Skift

Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

1 month ago

TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

Dennis Schaal, Skift

TripAdvisor faces a quandary: It needs to have an alternative accommodations business to round out its hotel offerings, but rentals revenue declined and slowed the otherwise-positive trajectory of its non-hotels segment. While TripAdvisor is a market leader in experiences and restaurants, its rentals business is muddying up the works.

1 month ago

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Hospitality in 2018: Travelers Still Want Unique Accommodations and New Experiences

Hospitality in 2018: Travelers Still Want Unique Accommodations and New Experiences

Airbnb + Skift

Travelers are prioritizing experiences that can teach them something new and open their eyes –– meaning that hospitality brands and accommodations need to shift how they attract and appeal to guests.

1 month ago

Credit Card Giant Chase Jumps Into Tours and Activities

Credit Card Giant Chase Jumps Into Tours and Activities

Dan Peltier, Skift

Tours and activities partnerships like the one between Atlas Obscura and Chase seem like a win-win. Card companies acquire knowledge about trends in the sector, and what travelers are demanding. Meanwhile, tour operators get access to loyal consumers willing to shell out for the trip of a lifetime.

2 months ago

Tours and Experiences: The Next Great Untapped Market in Online Travel

Tours and Experiences: The Next Great Untapped Market in Online Travel

Dan Peltier and Andrew Sheivachman , Skift

Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business.

3 months ago

Viator’s Travel Agent Program Gets Mixed Reviews

Viator’s Travel Agent Program Gets Mixed Reviews

Paul Biasco, Skift

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

3 months ago

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Dennis Schaal, Skift

Here's an unorthodox thought in business: TripAdvisor CEO Steve Kaufer knows that the company's value proposition for its customers can remain strong even when the financials face difficulties every once in a while. That's a truism that sometimes gets lost when pundits focus merely on stock price variations.

3 months ago

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Windstar Cruises Makes Experiential Luxury Travel a Core Focus

Windstar Cruises Makes Experiential Luxury Travel a Core Focus

Windstar Cruises + Skift

Luxury travelers today want experiences that are high-touch, authentic, and meaningful. Windstar Cruises, which offers guests the chance to immerse themselves in the Alaskan wilderness, is making experiences such as these a priority.

4 months ago

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New Skift Report: Balancing Purpose and Profit in the Travel Industry

New Skift Report: Balancing Purpose and Profit in the Travel Industry

Intrepid Travel + Skift

Many travel brands assume that a commitment to doing good means the bottom line will take a hit. But based on a growing amount of evidence, it’s simply not true. Companies like Intrepid Travel are discovering that purpose-driven business goals can help their organizations become more innovative, resilient, authentic, and profitable.

5 months ago

TripAdvisor CEO Doubles Estimate of Attractions Business to $2 Billion

TripAdvisor CEO Doubles Estimate of Attractions Business to $2 Billion

Dennis Schaal, Skift

The tours and activities sector is not hotels 2.0. It's a massive business opportunity, though. TripAdvisor CEO Stephen Kaufer estimated it will be about half the size of the hotel sector, with similar take rates. That's indeed very substantial.

7 months ago

Traveler Behavior Is Still the Biggest Impediment to TripAdvisor’s Tours and Activities Business

Traveler Behavior Is Still the Biggest Impediment to TripAdvisor’s Tours and Activities Business

Dennis Schaal, Skift

Should there be TripAdvisor booths at big tourist attractions in Paris, New York, Las Vegas and Rome? It might not be a bad idea to explore to attract the business of travelers who like to book attractions offline. Would it scale? Expedia does it, but the numbers crunchers would have to figure it all out.

7 months ago

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

The 5 Big Themes Driving Travel in 2018: Lessons From Skift Forum Europe

Dennis Schaal, Deanna Ting and Patrick Whyte, Skift

There is no set formula on how to do it, but it's clear that the most progressive companies in travel are intent on reinventing their businesses, and value propositions. On the other hand, certain things that still work, like customer service and personalized hospitality, will survive the cut.

7 months ago