EasyJet Expands TUI Musement Tours and Activities Partnership
Skift Take
Key Points
- EasyJet partners with Musement to offer tours and activities with flight or holiday packages.
- The new platform is available on easyJet's app and website, expanding a 2022 partnership.
- Customers can book experiences like Vatican tours or Santorini cruises, highlighting a shift from previous partner GetYourGuide.
Summary
EasyJet has announced a new partnership with Musement, the experiences division of TUI Group, to allow customers to add tours and activities to their flight or holiday packages. This new experience platform, available through easyJet's app and website, expands on an initial partnership launched in 2022. Customers can now book a variety of experiences, such as Tours of the Vatican or a catamaran cruise in Santorini, alongside their travel arrangements. The partnership also signifies a shift in the B2B experiences market, with easyJet previously collaborating with GetYourGuide.
European low-cost carrier easyJet announced a new partnership Monday with global tours and activities business Musement for customers to add experiences to their flight or holiday packages.
Musement, the experiences division of TUI Group, developed the airline’s new experience platform for its app and website, activities.easyjet.com. It expands the initial easyJet holidays partnership, launched in 2022.
EasyJet customers, whether they are booking flights or a package holiday, can now add on any of Musement’s thousands of experiences, including Tours of the Vatican, the Pyramids of Egypt, a catamaran cruise in Santorini, or a 4×4 adventure in Madeira.
EasyJet joins Musement’s other B2B partners, Booking.com, Trip.com, TourScanner, and Eurostar. The partnership also signals a shake-up in the B2B experiences landscape, as easyJet initially partnered with Berlin-based experiences marketplace GetYourGuide for its experiences in 2017.
Up Next
Flattened Food Cultures: What’s Lost When Tourism Sets the Menu
Skift Aviation Forum Video: Designing a Premium Lounge Experience for Today’s Traveler
Cruise Lines’ Next Big Bet: Billion-Dollar ‘Private Destinations’
Radisson Individuals Aims to Meet Demand for Local Character in Upper Upscale Hotels
