Articles tagged “experiences”

Forrester's Tavar James on burning the B2B events playbook and embracing passion and self care to create unforgettable, human-centric brand experiences.

Air travel has entered a new era, and airlines are redesigning the travel experience from the ground up. For American Airlines, this means leveraging AI, automation, and real-time data to deliver smarter discovery, greater transparency in choice, reduced friction, and enhanced customer care.

Offering wide-scale travel experiences is one thing — curating high-quality activities specifically for the world's 850 million Spanish- and Portuguese-speaking travelers is another. With its relaunched app, Civitatis is dedicated to keeping the travel planning process simple and culturally resonant for its global audience of travelers.

Artificial intelligence will play a role in TUI Group’s efforts to bring down costs within its markets and airline division.

The hotel stay now sits at the center of a wider ecosystem. As hospitality expands into wellness, residences, mobility, and retail, the strongest brands will create connected worlds that run on loyalty and emotional relevance, rather than relying solely on room revenue.

As travelers invest more in premium, emotionally charged trips, hotels face rising pressure to provide continuity and reassurance. Peace of mind has not only become the ultimate luxury, but a new measure of guest loyalty.

Winter is becoming a high-intent season for the travel industry. Changing traveler habits and shorter planning cycles are creating new opportunities for travel brands prepared to engage people across a compressed booking window.

Hotel loyalty is evolving into a data-driven, experience-led ecosystem where relevance and recognition define the guest relationship

We’ve been reporting that the experiences space is ripe for consolidation.

The partnership comes as Australia-based Intrepid targets growth in the U.S., where REI has nearly 200 stores and 25 million members.