Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.
If there's clear evidence that tourists are equally happy in lesser-visited areas, will the travel industry come together to rework those problematic bucket lists and spread tourism's benefits? Or will it continue to be economic recovery first, followed by more sustainability pledges?
Record lodging tax collections are rolling in for rural destinations in the West, which is good news. But only if those extra funds can also be used beyond marketing to mitigate the mounting negative impacts of overcrowding on the environment, on host communities and the tourism workforce.
This is good news for America's travel businesses that their largest industry body will lead on sustainability and push for the right policies to be in place to green the future of U.S. travel.
Speak up against the war and stop doing business with Russia as many firms already have. That's the message that Ivan Liptuga, president of the National Tourism Organization of Ukraine, has for the travel industry.
The Oregon Coast Visitors Association's push to tackle climate is encouraging news for the U.S. travel industry, starting with hiring a Ph.D. climate consultant. Figuring out what works for each destination is a complex undertaking but every minute counts to mitigate the climate's impact on tourism. The clock is ticking.
Spain's giant tourism industry is likely to bounce back significantly this year, barring new variant disruptions. But identifying and implementing long-term solutions for the sector to evolve sustainably will also be an urgent task.
In this video conversation from the 2021 Skift Aviation Forum, we hear from Brad Dean, CEO of Discover Puerto Rico, about Puerto Rico's rising destination demand and successful approach to attracting and sustaining air traffic.