5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

Destination marketing is in a seriously tough spot, as Skift has covered in recent weeks. A survey from MMGY Travel Intelligence and Destinations International found that 80 percent of destination organizations surveyed in North America have reduced or postponed sales and marketing spending. But tourism promotion doesn't necessarily have to go totally dark now that most travel is grounded — and indeed, there's an argument that it shouldn't. As the crisis has unfolded, we've been impressed by the creativity of some tourism boards and destination marketers that are finding ways to promote their destinations in a manner that's not just tonally appropriate — but generous, inventive, and genuinely uplifting as w