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Articles tagged “destination marketing”

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Dawit Habtemariam | 12 months ago

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

Airlines

American Airlines Gets a Huge Boost From Blended Travel

Today's edition of Skift's daily podcast looks closer at American Air’s blended travel insights, Fiji’s new tourism campaign, and Wyndham’s optimism.

Rashaad Jorden | 12 months ago

American Airlines Gets a Huge Boost From Blended Travel

Tourism

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.

Peden Doma Bhutia | 12 months ago

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Tourism

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Dawit Habtemariam | 1 year ago

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

Tourism

TikTok Ban Would Be a Blow to U.S. International Tourism Marketing

In the event of a national TikTok ban, U.S. tourism agencies will have to massively increase their investment in Google and Meta companies after losing access to an audience of millions of people around the world.

Dawit Habtemariam | 1 year ago

TikTok Ban Would Be a Blow to U.S. International Tourism Marketing

Media and PR

AI-Powered Foreign Tourist Sites Playfully Extol Denmark’s Virtues in Innovative Marketing Campaign

The campaign showcases VisitDenmark’s early adoption of artificial intelligence. We’re excited to see what other destinations create … even if we are unsure whether it's AI.

Samantha Shankman, Skift | 1 year ago

AI-Powered Foreign Tourist Sites Playfully Extol Denmark’s Virtues in Innovative Marketing Campaign

Tourism

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Travel brands using BeReal, as well as TikTok and Instagram, can boost their standing with Generation Z travelers if they emphasize being authentic in their content instead of focusing on going viral.

Paula Krizanovic, Skift | 1 year ago

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Tourism

ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend

Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.

Dawit Habtemariam | 1 year ago

ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend

Tourism

Voice Search Is Stuck in Tourism Marketing Limbo

Voice search has been dead-end for creativity in destination marketing. Unless generative AI steps in, it will never be its own channel and remain a boring add-on of text-based search.

Dawit Habtemariam | 1 year ago

Voice Search Is Stuck in Tourism Marketing Limbo

Media and PR

North Dakota Looks to Emerge From Tourism Shadows With New ‘Hello’ Campaign

North Dakota's efforts to increase awareness of the state are complicated by a relatively limited tourism marketing budget, but it believes it's found the right mix of digital and print ads to boost visitor numbers.

Samantha Shankman, Skift | 1 year ago

North Dakota Looks to Emerge From Tourism Shadows With New ‘Hello’ Campaign