North Dakota Looks to Emerge From Tourism Shadows With New 'Hello' Campaign
Skift Take
North Dakota's efforts to increase awareness of the state are complicated by a relatively limited tourism marketing budget, but it believes it's found the right mix of digital and print ads to boost visitor numbers.
North Dakota authorities recently unveiled a new tourism campaign named Hello that it believes will help boost recognition of the state.
“Tourism marketing is critical to improving the awareness of our state,” North Dakota Governor Doug Burgum said at the campaign launch. “Increasing awareness of all North Dakota has to offer attracts visitors and elevates our state as a potential new home for workers, businesses, and families.”
The campaign was developed in response to a 2022 national awareness and perception study by travel marketing firm
