ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend
Photo Caption: Destination marketing executives discuss the future of digital marketing Dawit Habtemariam
Skift Take
Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.
Destination marketing executives say they are taking a wait-and-see approach to ChatGPT. Some executives speaking last week at the ITB Berlin tourism conference said they aren’t sure yet whether ChatGPT and generative AI tools will have an impact on destination marketing and haven’t devoted internal resources directly toward its use. They offered their views during a the session titled “Digital, Personalized and
