Articles tagged “destination marketing”

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Visit Faroe Islands’ Latest Viral Campaign Seeks a Tourist-Free Weekend

Visit Faroe Islands’ Latest Viral Campaign Seeks a Tourist-Free Weekend

Hannah Sampson , Skift

Visit Faroe Islands is once again attracting outsized attention for a tourism push, but that shouldn't detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself on the world stage.

7 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

7 months ago

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Hannah Sampson, Skift

Florida's tourism picture is still setting records, but the persistent drop in overseas visitors is troubling — especially for a warm-weather destination with global appeal.

7 months ago

Mexico Makes Risky Bet by Moving Global Tourism Effort to Embassies

Mexico Makes Risky Bet by Moving Global Tourism Effort to Embassies

Hannah Sampson, Skift

Mexico's tourism promotion body probably needed some changes, but this is likely going too far. Will Mexico's travel industry find a way to fill the gap?

7 months ago

Travel Megatrends 2019: Undertourism Is the New Overtourism

Travel Megatrends 2019: Undertourism Is the New Overtourism

Dan Peltier, Skift

Skift has covered every angle of the overtourism debate for the past three years and the more we’ve reported on destinations at capacity, the more we’ve realized those places are outnumbered by many others that understand tourism is about quality rather than quantity.

8 months ago

New Visit Florida CEO Comes Straight From Political Arena

New Visit Florida CEO Comes Straight From Political Arena

Hannah Sampson, Skift

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

9 months ago

Visit Florida CEO Is Leaving to Join New Governor’s Administration

Visit Florida CEO Is Leaving to Join New Governor’s Administration

Dan Peltier, Skift

Ken Lawson did what he could to turn the ship around and tried to bring more transparency to Visit Florida. But many in Florida's tourism industry remain skeptical of the organization and its work.

9 months ago

New Skift Research Explains What Repeat Tourists Want

New Skift Research Explains What Repeat Tourists Want

Meghan Carty, Skift Research

Keeping visitors loyal is often a complex task for destinations. Understanding those travelers who are most likely to go back to places they’ve visited is a crucial component of this equation.

9 months ago

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New eBook: Keeping Tourism Websites Relevant in 2019

New eBook: Keeping Tourism Websites Relevant in 2019

CrowdRiff + Skift

The traveler journey can often be a fragmented one as travelers turn to a variety of sources to plan their trips. By making a few changes, travel and tourism marketers can ensure that their website is one of the most relevant sources out there.

10 months ago

New Zealand Launches Campaign Asking Tourists for Respect

New Zealand Launches Campaign Asking Tourists for Respect

Nick Perry, Associated Press

New Zealand is just the latest destination begging visitors to behave. Welcome to the unpleasant side effect of mass tourism.

11 months ago

Caribbean Downplays Zika But World Health Organization Remains Concerned

Caribbean Downplays Zika But World Health Organization Remains Concerned

Nikki Ekstein, Bloomberg

With information about zika, parents-to-be must consider the source, even now. Tourism boards exist in large part to promote visitation — the world health organization is invested in public health, not convincing you to take a babymoon to the Caribbean.

11 months ago

Destination Marketers Want to Manage Tourists, Not Just Sell to Them

Destination Marketers Want to Manage Tourists, Not Just Sell to Them

Dan Peltier, Skift

Having skilled managers on board gives another purpose to destination marketing organizations that face questions from communities about whether tourism marketing is worth it in 2018.

11 months ago