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Articles tagged “destination marketing”

Media and PR

Puerto Rico’s Artisans Come to Life in New Tourism Campaign

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

Samantha Shankman, Skift | 1 year ago

Puerto Rico’s Artisans Come to Life in New Tourism Campaign

News Blog

Hawaii Tourism Hits Reset on U.S. Marketing Contract

The Hawaii Tourism Authority put two contracts up to bid, one for marketing to the U.S. and the other for destination management, on February 14.  The two contracts are essentially a split of the previous one that included both responsibilities and had been awarded to a community non-profit. A government official canceled the it minutes…

Dawit Habtemariam | 1 year ago

Tourism

Tourism Advertising Finds New Value With Streaming TV

As TV becomes even more digital and people cut the cable cord further, expect it to compete directly for destination marketing social media advertising dollars.

Dawit Habtemariam | 1 year ago

Tourism Advertising Finds New Value With Streaming TV

Tourism

Cyprus Moves On Without Russian Tourists

Seems like the loss of the Russian tourist segment made Cyrpus' transition to a more sustainable approach to tourism easier.

Dawit Habtemariam | 1 year ago

Cyprus Moves On Without Russian Tourists

Tourism

Pandemic Tourism Boost to Less-Crowded Locations Is Slowing Down

Rural and outdoor destinations were banking on the brand awareness they built during the years that major urban destinations were out of the competition. But return-to-normal may be eroding the visitor numbers from the pandemic years as tourists return to more crowded locations. Still, out-of-the-way places are confident travelers will still seek that breath of fresh air.

Dawit Habtemariam | 1 year ago

Pandemic Tourism Boost to Less-Crowded Locations Is Slowing Down

Tourism

Tourism Agencies Use Mobile Data to Track Travelers Crashing With Friends and Relatives

Limitations on understanding the travelers visiting friends and relatives segment have been eroding, but they are still there when it comes to the imaginations of destination marketers. Tourism agencies should try to push the envelope.

Dawit Habtemariam | 1 year ago

Tourism Agencies Use Mobile Data to Track Travelers Crashing With Friends and Relatives

Tourism

The Death of Twitter in Destination Marketing

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

Dawit Habtemariam | 1 year ago

The Death of Twitter in Destination Marketing
Free Read

Online Travel

Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.

CrowdRiff + Skift | 1 year ago

Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers

Tourism

5 U.S. Cities Remake Tourism and Other Top Stories

In Skift top stories this week, we highlight five U.S. destinations remaking their tourism strategies, American Airlines takes a big step in paying off its debt, and Airbnb is top spender among travel brands on U.S. TV this year.

Rashaad Jorden | 1 year ago

5 U.S. Cities Remake Tourism and Other Top Stories
Free Read

Luxury

Skift Global Forum East Video: The Role of Culture and the Arts in Destination Place-Making

In this video from Skift Global Forum East 2022, we hear from Annette Gibbons-Warren, cultural planning director, Royal Commission for AlUla, and Melanie de Souza, the company’s executive director of destination marketing, about Saudi Arabia’s ambitious international arts and culture capital of the future.

AlUla + Skift | 1 year ago

Skift Global Forum East Video: The Role of Culture and the Arts in Destination Place-Making