Articles tagged “destination marketing”

Visit Florida finally responded to a question about why it removed its LGTBQ Travel page. But there are still plenty of unanswered questions.

We don’t know why the page was removed and Visit Florida won’t say. But it could hurt already strained relations with the LGBTQ community and it doesn’t make sense from a marketing perspective.

With hybrid work now here to stay, Switzerland is confident there are still legs in the blended travel trend.

All destinations estimate how many travelers visit, and it’s an important data point for showing a destination management organization's economic impact.

Spain's tourism strategy is shifting from volume to value as the country prioritizes ecological and social integrity over visitor numbers to maintain its competitive edge. Turespaña is facilitating this shift by launching a new series to spark a global conversation on sustainable tourism practices.

Through a combination of targeted promotions, improved airline services, and strategic visa policies, Sri Lanka is inching closer to its goal of attracting 2.5 million tourists this year.

As climate policies raise the cost of air travel, particularly in Europe, some destination marketers may find it's riskier to bet on tourism growth from long-haul markets.

Legislators have stripped away the Hawaii Tourism Authority's funding and autonomy over the past few years. By finally getting a budget, the agency seems to be winning trust that it can manage tourism responsibly.

After a scathing state audit report, Visit Anaheim has a new CEO. Expect full transparency from now on, he says.

Oslo doesn't take the typical smiling local approach in its new tourism ad. It instead uses dry Nordic humor to promote Oslo's unique appeal.