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Articles tagged “destination marketing organizations”

Tourism

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.

Peden Doma Bhutia | 12 months ago

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Tourism

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Dawit Habtemariam | 1 year ago

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

Tourism

ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend

Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.

Dawit Habtemariam | 1 year ago

ChatGPT Is Not a Priority Yet in Destination Marketing’s Spend

Media and PR

Puerto Rico’s Artisans Come to Life in New Tourism Campaign

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

Samantha Shankman, Skift | 1 year ago

Puerto Rico’s Artisans Come to Life in New Tourism Campaign

Tourism

5 U.S. Cities Remake Tourism and Other Top Stories

In Skift top stories this week, we highlight five U.S. destinations remaking their tourism strategies, American Airlines takes a big step in paying off its debt, and Airbnb is top spender among travel brands on U.S. TV this year.

Rashaad Jorden | 1 year ago

5 U.S. Cities Remake Tourism and Other Top Stories

Tourism

The Remaking of Tourism in 5 U.S. Cities

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

Dawit Habtemariam | 1 year ago

The Remaking of Tourism in 5 U.S. Cities

Tourism

TikTok Bans by States in U.S. Will Impact Tourism Marketing

As top government officials aggressively push to expel TikTok from the U.S., expect state tourism offices to put the brakes on their growing flow of marketing dollars into the short-form video platform.

Dawit Habtemariam | 1 year ago

TikTok Bans by States in U.S. Will Impact Tourism Marketing

Overtourism

Tourist Destinations Face Dilemma Switching From Quantity to ‘Quality’ Visitor Strategies

In the pursuit of higher quality tourists, destinations need to make sure they maintain a diversity of tourists and local businesses.

Dawit Habtemariam | 2 years ago

Tourist Destinations Face Dilemma Switching From Quantity to ‘Quality’ Visitor Strategies
Free Read

Meetings

Meet the Québec City Scientists Who Are Changing How We Think About Gold

European-style Québec City is both a charming urban area surrounded by natural beauty and a hot spot for innovation and activity in biomedical engineering — with one exciting application being the use of gold in medical treatments.

Destination Canada + Skift | 2 years ago

Meet the Québec City Scientists Who Are Changing How We Think About Gold

Tourism

UK Overhauls Destination Marketing for New Era of Tourism

The UK is actively trying to reorganize and restructure its DMOs to operate under more sustainable models. The government’s development model pilot is hoping to show the way forward.

Dawit Habtemariam | 2 years ago

UK Overhauls Destination Marketing for New Era of Tourism