Articles tagged “destination marketing organizations”

Overtourism

Tourist Destinations Face Dilemma Switching From Quantity to ‘Quality’ Visitor Strategies

In the pursuit of higher quality tourists, destinations need to make sure they maintain a diversity of tourists and local businesses.

Tourist Destinations Face Dilemma Switching From Quantity to ‘Quality’ Visitor Strategies

Tourism

UK Overhauls Destination Marketing for New Era of Tourism

The UK is actively trying to reorganize and restructure its DMOs to operate under more sustainable models. The government’s development model pilot is hoping to show the way forward.

UK Overhauls Destination Marketing  for New Era of Tourism

Tourism

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Tourism

Destinations Look Beyond Bad White-Label Tech to Drive Bookings Themselves

Destination marketers are skilled at helping travelers plan trips, but they're poor at encouraging transactions. Are they missing a trick by not driving more direct bookings and, thus, helping to level the playing field for the smallest travel suppliers?

Destinations Look Beyond Bad White-Label Tech to Drive Bookings Themselves

Tourism

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Tourism

Destination Marketers Must Evolve in 2022 in These 5 Areas

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Destination Marketers Must Evolve in 2022 in These 5 Areas

Tourism

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Tourism

Visit Mexico to Tout Digital Wallet as Unofficial Loyalty Program

It's not obvious the world needs another payment method. But a points-based loyalty program tied to the new debit card may give Visit Mexico a tool to steer travelers to suppliers and locations that most need visitors. The idea is intriguing.

Visit Mexico to Tout Digital Wallet as Unofficial Loyalty Program

Tourism

Tourism Marketing Is Evolving Quickly With These New Priorities

Developing more innovative and stable sources of funding remains critical for this important, expanded destination management role to succeed. Some DMOs are on it, but many more continue to rely primarily on hotel bed taxes. Is the rapid return of travel dampening the sense of urgency?

Tourism Marketing Is Evolving Quickly With These New Priorities

Airlines

Air Canada Will Match Perks of U.S. Frequent Flyers to Boost Tourism

Destination Canada is behind the promotion, giving away points to entice Americans to visit. Expect an imminent counterattack from U.S. carriers.

Air Canada Will Match Perks of U.S. Frequent Flyers to Boost Tourism