Articles tagged “destination marketing organizations”

Spain to Trial Coronavirus Tracing App on La Gomera in the Canary Islands

Spain to Trial Coronavirus Tracing App on La Gomera in the Canary Islands

Isla Binnie, Reuters

All of Europe will be watching.

2 months ago

U.S. Travel Ad Spending Plunges 90 Percent in March

U.S. Travel Ad Spending Plunges 90 Percent in March

Sean O'Neill, Skift

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

4 months ago

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Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Brand USA + Skift

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

9 months ago

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Destination Storytelling 2020: A Guide to Telling Great Stories

Destination Storytelling 2020: A Guide to Telling Great Stories

Brand USA + Skift

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

10 months ago

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New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

New eBook: How Tourism Brands Are Using Their Websites to Capture Traveler Attention

CrowdRiff + Skift

Yes, websites still serve as a critical bridge between travel and tourism brands and their targeted customers. Because of the increasingly crowded landscape, it’s essential to engage with them within the first few seconds of a visit or risk losing them to competitors.

11 months ago

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Guam Accelerates Tourism Development with First-of-Its-Kind Conference

Guam Accelerates Tourism Development with First-of-Its-Kind Conference

Guam Visitors Bureau + Skift

The U.S. territory of Guam is aiming to become the next Sun Valley of travel technology, with a creative forum that brings together tour operators and heavyweights like Airbnb, Booking, and United Airlines. Here’s a closer look at the premiere edition of this innovative summit.

11 months ago

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

Jing Travel

San Francisco's destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It's a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.

11 months ago

Bridging the Disconnect Between Destination Marketers and Communities They Serve

Bridging the Disconnect Between Destination Marketers and Communities They Serve

Laura Powell, Skift

The talk at the Destinations International annual conference in St. Louis was all about how destination marketing organizations need to transform themselves into destination management organizations. The shift is starting to take place. Progressive destinations that have a head-start on this strategy will take a bigger slice of the pie.

1 year ago

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The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

The Evolution of a Destination: This Island Is Tapping History to Build a Better, Forward-Looking Tourism Industry

Guam Visitors Bureau + Skift

With a rich history and a bright future, Guam is stepping up its efforts to appeal to a new generation of travelers by celebrating the past and embracing the way consumers travel now. A first of its kind travel industry summit this August should help foster innovation, too.

1 year ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

1 year ago

Mexico Tourism Board Demise Will Hurt the Destination More Than Travel Advisors

Mexico Tourism Board Demise Will Hurt the Destination More Than Travel Advisors

Maria Lenhart, Skift

The dissolution of the Mexico Tourism Board means that travel advisors and others involved in the selling and marketing of Mexico have lost a major resource. With safety perception issues still dogging Mexico, the timing couldn’t be worse — for the destination and advisors alike.

1 year ago