Skift Take

In Skift top stories this week, we highlight five U.S. destinations remaking their tourism strategies, American Airlines takes a big step in paying off its debt, and Airbnb is top spender among travel brands on U.S. TV this year.

The Remaking of Tourism in 5 U.S. Cities: Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

Struggling Inspirato Tries to Expand Customer Base on Slowing Subscription Growth: Inspirato, the self-styled “luxury travel subscription brand,” is becoming a little less subscription-oriented as it tries to expand its potential customer pool.

Puerto Rico Short-Term Rental Growth Exacerbates Housing Crisis: Report: Puerto Ricans aren’t merely imagining that Airbnb and Vrbo have transformed their neighborhoods — sometimes negatively. Here’s a report that quantifies the housing impact.

Over-Leveraged American Airlines Takes Another Big Step to Pay Down Debt: American better hope that the travel recovery stays robust or it could face challenges paying down more of its big debt load.

Guyana’s New Eco Tours Are Giving Indigenous People a Say: It’s one thing to create off-the-beaten-track adventures, but just how sustainable these multi-day experiences are needs careful consideration from the remote locals. After all, they’re expected to drip-feed off those offerings by showcasing their everyday existence.

What 2023 Will Hold for Travel: New Skift Research: The new year will give no rest to a weary travel industry. After years of work to dig out of the hole the pandemic put us in, travel in 2023 may find that the hardest part still lies ahead. The groundwork for growth is in place but achieving success will be no simple task.

United Arab Emirates Revises GDP Forecast Higher on Tourism Resurgence: As Middle Eastern nations look to diversify their economy beyond oil, tourism will most likely be the strongest sector to drive this change.

Airbnb Emerges as Top-Spending Travel Brand on U.S. TV in 2022: Airbnb was the top travel brand spender on U.S. TV, but Expedia Group brands collectively committed more dinero. got way more active than last year.

The World Cup of Tourism by the Numbers: The World Cup final is just around the corner, and both France and Argentina are determined to seize the title. While the winner of the match will be revealed on Sunday, the real question is: How do these destinations stack up when it comes to tourism numbers?

Carnival Says 2023 Bookings Show Cruisers So Ready to Put Pandemic to Rest: Travelers are largely eager to put concerns about rising Covid cases behind them, a welcome development for Covid-weary companies like Carnival that are bullish on making a full recovery in 2023.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: airbnb, american airlines, destination marketing, destination marketing organizations, Guyana, inspirato, puerto rico, top stories, tourism marketing, u.s. tourism, world cup

Photo credit: Tourism officials in Jackson Hole, a destination Skift profiled, have sought to include the voices of its local residents more. Dhtrible / Wikimedia Commons

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