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Articles tagged “destination marketing organizations”

Tourism

TikTok Bans by States in U.S. Will Impact Tourism Marketing

As top government officials aggressively push to expel TikTok from the U.S., expect state tourism offices to put the brakes on their growing flow of marketing dollars into the short-form video platform.

TikTok Bans by States in U.S. Will Impact Tourism Marketing

Overtourism

Tourist Destinations Face Dilemma Switching From Quantity to ‘Quality’ Visitor Strategies

In the pursuit of higher quality tourists, destinations need to make sure they maintain a diversity of tourists and local businesses.

Tourist Destinations Face Dilemma Switching From Quantity to ‘Quality’ Visitor Strategies
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Meetings

Meet the Québec City Scientists Who Are Changing How We Think About Gold

European-style Québec City is both a charming urban area surrounded by natural beauty and a hot spot for innovation and activity in biomedical engineering — with one exciting application being the use of gold in medical treatments.

Meet the Québec City Scientists Who Are Changing How We Think About Gold

Tourism

UK Overhauls Destination Marketing for New Era of Tourism

The UK is actively trying to reorganize and restructure its DMOs to operate under more sustainable models. The government’s development model pilot is hoping to show the way forward.

UK Overhauls Destination Marketing  for New Era of Tourism
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Meetings

Meet the Ottawa Innovators Pushing Advanced Manufacturing in New Directions

Ottawa, Canada’s capital city, is not only an enchanting place to visit, but it is also a hub of innovation and collaboration in the fast-moving field of advanced manufacturing, particularly in applying next-generation technologies to biomechanics.

Meet the Ottawa Innovators Pushing Advanced Manufacturing in New Directions

Tourism

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise
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Tourism

5 Ways Destinations Can Harness the Power of Localhood Stories

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.

5 Ways Destinations Can Harness the Power of Localhood Stories
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Tourism

3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.

3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy

Tourism

Destinations Look Beyond Bad White-Label Tech to Drive Bookings Themselves

Destination marketers are skilled at helping travelers plan trips, but they're poor at encouraging transactions. Are they missing a trick by not driving more direct bookings and, thus, helping to level the playing field for the smallest travel suppliers?

Destinations Look Beyond Bad White-Label Tech to Drive Bookings Themselves

Tourism

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

U.S. and Canada Tourism Boards Show Slow Progress on Diversity