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Articles tagged “destination marketing organizations”

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Meet the Ottawa Innovators Pushing Advanced Manufacturing in New Directions

Ottawa, Canada’s capital city, is not only an enchanting place to visit, but it is also a hub of innovation and collaboration in the fast-moving field of advanced manufacturing, particularly in applying next-generation technologies to biomechanics.

Destination Canada + Skift | 2 years ago

Meet the Ottawa Innovators Pushing Advanced Manufacturing in New Directions

Tourism

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

Lebawit Lily Girma | 2 years ago

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise
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Tourism

5 Ways Destinations Can Harness the Power of Localhood Stories

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.

CrowdRiff + Skift | 2 years ago

5 Ways Destinations Can Harness the Power of Localhood Stories
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Tourism

3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.

CrowdRiff + Skift | 2 years ago

3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy

Tourism

Destinations Look Beyond Bad White-Label Tech to Drive Bookings Themselves

Destination marketers are skilled at helping travelers plan trips, but they're poor at encouraging transactions. Are they missing a trick by not driving more direct bookings and, thus, helping to level the playing field for the smallest travel suppliers?

Sean O'Neill | 2 years ago

Destinations Look Beyond Bad White-Label Tech to Drive Bookings Themselves

Tourism

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

Lebawit Lily Girma | 2 years ago

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Tourism

Destination Marketers Must Evolve in 2022 in These 5 Areas

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Varsha Arora | 2 years ago

Destination Marketers Must Evolve in 2022 in These 5 Areas

Tourism

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

Sean O'Neill | 2 years ago

Destination Canada’s Unique Status-Match Promotion With Air Canada Shows Promise

Tourism

Visit Mexico to Tout Digital Wallet as Unofficial Loyalty Program

It's not obvious the world needs another payment method. But a points-based loyalty program tied to the new debit card may give Visit Mexico a tool to steer travelers to suppliers and locations that most need visitors. The idea is intriguing.

Sean O'Neill | 2 years ago

Visit Mexico to Tout Digital Wallet as Unofficial Loyalty Program

Tourism

Tourism Marketing Is Evolving Quickly With These New Priorities

Developing more innovative and stable sources of funding remains critical for this important, expanded destination management role to succeed. Some DMOs are on it, but many more continue to rely primarily on hotel bed taxes. Is the rapid return of travel dampening the sense of urgency?

Lebawit Lily Girma | 2 years ago

Tourism Marketing Is Evolving Quickly With These New Priorities