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Articles tagged “data”

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Online Travel

New Skift Webinar: Digital Transformation and Understanding Today’s Traveler

In this webinar, Salesforce and The Travel Corporation discuss the evolution of digital transformation, how it applies to businesses today, and why the right use of data is imperative to truly understanding today’s traveler.

Salesforce + Skift | 4 years ago

New Skift Webinar: Digital Transformation and Understanding Today’s Traveler
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Online Travel

How Covid-19 Is Reshaping Consumer Behavior — and What That Means for Travel Brands Right Now

The Covid-19 pandemic has altered nearly every aspect of the travel business as new habits, concerns, and demands become top of mind for consumers. Travel and hospitality companies should be paying close attention to these shifts to stay relevant and maintain trust in today’s challenging environment.

Publicis Sapient + Skift | 4 years ago

How Covid-19 Is Reshaping Consumer Behavior — and What That Means for Travel Brands Right Now

Ground Transport

Uber Rideshare Revenue Ticking Upwards After Dramatic Fall

If you are grasping for any signs that the U.S. or global economies have a heartbeat, then consider that Uber's rideshare revenue has been ticking upwards in the past two weeks after plummeting over the past two months. No, this is not the same as China reopening or a promising coronavirus vaccine in the making, but at this point we'll latch onto almost anything.

Dennis Schaal, Skift | 4 years ago

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Online Travel

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

Deloitte + Skift | 4 years ago

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Online Travel

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped.

Patrick Whyte, Skift | 4 years ago

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?
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Airlines

How Travel Agencies Are Winning Over Customers and Airlines in a Fragmented Industry

In search of a competitive edge, price transparency, and the ability to offer better service to their customers, travel agencies find value in indisputable data provided by aggregators such as Airlines Reporting Corporation (ARC).

Airlines Reporting Corporation (ARC) + Skift | 4 years ago

How Travel Agencies Are Winning Over Customers and Airlines in a Fragmented Industry
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Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

Adara + Skift | 4 years ago

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization
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Airlines

New Whitepaper: How Airlines Can Leverage Location-Based Data to Increase Market Share

When used in conjunction with each other, geospatial, temporal, and other flight data, can not only help an airline increase customer loyalty, but also strategically expand its footprint around the world.

Skyhook + Skift | 5 years ago

New Whitepaper: How Airlines Can Leverage Location-Based Data to Increase Market Share

Online Travel

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

We know how hot the European Union is on data protection — just look at GDPR — so it's no surprise that it hasn't hurried through legislation to cover a no-deal Brexit. It leaves companies facing an uncertain future should the UK crash out on October 31.

Patrick Whyte, Skift | 5 years ago

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

Online Travel

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Skift | 5 years ago

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization