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Articles tagged “data”

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Airlines

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.

IBM + Skift | 5 years ago

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry
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Online Travel

New Skift Report: Five Unique Review Strategies to Grow Your Travel Business

Reviews have long been an essential component of the travel buying experience. But too many companies are missing an opportunity to use review insights more strategically. In this new report, we examine the evolving role of review data in travel marketing efforts.

Trustpilot + Skift | 5 years ago

New Skift Report: Five Unique Review Strategies to Grow Your Travel Business
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Online Travel

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Sojern + Skift | 5 years ago

Skift Megatrends Webinar: Everything Is Converging in Hospitality
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Online Travel

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

Adara + Skift | 5 years ago

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior
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Online Travel

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

Koddi + Skift | 5 years ago

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019
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Airlines

Airlines Need to Look to Tech and Data to Become Better Retailers

Airlines that want to compete in today’s rapidly evolving consumer landscape need to rethink how they package, price, and sell products. Fortunately, solving this challenge may not be as difficult as it might seem.

Sabre + Skift | 6 years ago

Airlines Need to Look to Tech and Data to Become Better Retailers
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Online Travel

The Travel Industry’s Data Dilemma: Turning Insights into Action

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, too many companies don’t have enough access to customer data to fully understand customers’ habits and preferences. Thankfully, there is now a growing range of solutions to help fill in the gaps.

Neustar + Skift | 6 years ago

The Travel Industry’s Data Dilemma: Turning Insights into Action
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Online Travel

Four Reasons Why Travel Tech Providers Should Invest in Premium Flight Data Solutions

In today’s increasingly mobile-first world, leveraging timely flight and schedule information and solutions gives travel technology providers an edge over competitors and creates long-lasting relationships with customers.

OAG + Skift | 6 years ago

Four Reasons Why Travel Tech Providers Should Invest in Premium Flight Data Solutions
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Online Travel

Understanding Travel’s Personalization Revolution

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

Adobe + Skift | 6 years ago

Understanding Travel’s Personalization Revolution

Luxury

New Research Report: U.S. Affluent Traveler Trends 2018

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

Meghan Carty, Skift Research | 6 years ago

New Research Report: U.S. Affluent Traveler Trends 2018