Page 4

Articles tagged “data”

Rental Cars

Uber Rideshare Revenue Ticking Upwards After Dramatic Fall

If you are grasping for any signs that the U.S. or global economies have a heartbeat, then consider that Uber's rideshare revenue has been ticking upwards in the past two weeks after plummeting over the past two months. No, this is not the same as China reopening or a promising coronavirus vaccine in the making, but at this point we'll latch onto almost anything.

Free Read

Online Travel

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Online Travel

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped.

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?
Free Read

Airlines

How Travel Agencies Are Winning Over Customers and Airlines in a Fragmented Industry

In search of a competitive edge, price transparency, and the ability to offer better service to their customers, travel agencies find value in indisputable data provided by aggregators such as Airlines Reporting Corporation (ARC).

How Travel Agencies Are Winning Over Customers and Airlines in a Fragmented Industry
Free Read

Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization
Free Read

Airlines

New Whitepaper: How Airlines Can Leverage Location-Based Data to Increase Market Share

When used in conjunction with each other, geospatial, temporal, and other flight data, can not only help an airline increase customer loyalty, but also strategically expand its footprint around the world.

New Whitepaper: How Airlines Can Leverage Location-Based Data to Increase Market Share

Online Travel

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

We know how hot the European Union is on data protection — just look at GDPR — so it's no surprise that it hasn't hurried through legislation to cover a no-deal Brexit. It leaves companies facing an uncertain future should the UK crash out on October 31.

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

Online Travel

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization
Free Read

Airlines

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry
Free Read

Online Travel

New Skift Report: Five Unique Review Strategies to Grow Your Travel Business

Reviews have long been an essential component of the travel buying experience. But too many companies are missing an opportunity to use review insights more strategically. In this new report, we examine the evolving role of review data in travel marketing efforts.

New Skift Report: Five Unique Review Strategies to Grow Your Travel Business