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Media and PR
For a look at all the marketing stories that caught our eye this week, keep reading below.
Jeremy Kressman, Skift | 9 years ago
Hotels
It's no marketing plug. Marriott's two-week VR Room Service experiment, complete with the introduction of its own VR Postcards platform, takes visual storytelling in travel to a new dimension in an effort to stay relevant, connect with millennials, and foster a conversation around why people travel.
Alexandra E. Petri, Skift | 9 years ago
The newest entry into the hospitality travel content space is the most nuanced yet with an old school appreciation for literary finesse, subtle tone, and no cute kids.
Greg Oates, Skift | 9 years ago
Where traditional advertising methods fall short, content marketing picks up the slack. Learn the trends with StackAdapt's free eBook, “A Marketer’s Guide to Creating and Distributing Content Travelers Love”.
StackAdapt | 9 years ago
Online Travel
Travel articles often have the power to connect with all five senses in ways photos and videos can't but the moral here is any multimedia travel content needs good writing to appeal to a millennial audience.
Dan Peltier, Skift | 9 years ago
With the rise of user-generated content, marketers have been given a new tool to inspire consumers to travel. Download this article from Rivet for free!
Rivet + Skift | 9 years ago
The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.
For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. Download Rivet's 6 Best Practices for Free!
We were sad to see Scanorama go away but we're happy something more ambitious took its place.
Marisa Garcia, Skift | 9 years ago
