Millennials Value Stories and Photos Over Video for Trip Inspiration
Photo Credit: Millennials doing the selfie thing. Flickr / Daniel Lee
Skift Take
Travel articles often have the power to connect with all five senses in ways photos and videos can't but the moral here is any multimedia travel content needs good writing to appeal to a millennial audience.
Quality written content will always have a place card at any content strategy meeting and travel marketers trying to reach a millennial audience should know that articles are the most popular travel content consumed by this age group, a new survey found.
Yahoo Travel asked 700 U.S. millennial travelers ages 18 to 34 what type of travel content inspires them to book a trip (other U.S. adult travelers ages 35 to 54 were also part of the overall survey)
