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The tools to create content, once only available to big brands with endless marketing dollars, are now in the hands of the consumer. And as consumer-grade technology eliminates the barriers to creating quality videos and photos, travel marketers are looking to real life hotel guests and travelers for user-generated content (UGC).
To help travel brands get started with UGC, Rivet, an Austin-based consumer engagement platform is sharing their 6 Best Practices, free to download.
This content is created collaboratively in partnership with our sponsor Rivet.