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Articles tagged “content marketing”

Meetings

The Meetings Industry Turns to Content Marketing to Get Ahead

North American DMOs are starting to shift content marketing efforts to the meeting side to align with the shift to more content-oriented, education-based group sales strategies.

Greg Oates, Skift | 9 years ago

The Meetings Industry Turns to Content Marketing to Get Ahead
Free Read

Uncategorized

Smart Strategies for Getting Started with User-Generated Content

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. The trick is learning how to get started.

Rivet + Skift | 9 years ago

Smart Strategies for Getting Started with User-Generated Content

Online Travel

Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity

Airlines have a locked-in five minutes that they can appeal to flyers and, if they play it right, broadcast to others. Air New Zealand has played it better than others.

Marisa Garcia, Skift | 9 years ago

Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity

Airlines

New Trends Report: Content Marketing Strategies for Airlines

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

Marisa Garcia, Skift | 9 years ago

New Trends Report: Content Marketing Strategies for Airlines

Media and PR

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

Yahoo's ownership of Tumblr can be an attractive dynamic for travel brands that are looking for an alternative to Facebook and to extend their presence in online media and video.

Joyce Manalo, Skift | 9 years ago

VisitBritain Turns to Tumblr for a More Social Kind of Content Marketing

Hotels

Inside Marriott’s Ambitious Homegrown Content Marketing Efforts

Marriott has indeed made a commitment to content. How this plays out versus its peers' efforts remains to be seen.

Jason Clampet, Skift | 9 years ago

Inside Marriott’s Ambitious Homegrown Content Marketing Efforts

Tourism

Mammoth Mountain Turns to GoPro and Crowd Content for Community Building

This content strategy works because the website is dynamic with new in-house and user generated content posting on a daily basis, and it's seamlessly integrated with social.

Greg Oates, Skift | 9 years ago

Mammoth Mountain Turns to GoPro and Crowd Content for Community Building

Hotels

The Content Marketing Strategy Behind Kimpton Hotels’ Website

Boutique properties have the freedom to experiment more than their larger, corporate peers, and they need to just to stand out from the noise.

Greg Oates, Skift | 9 years ago

The Content Marketing Strategy Behind Kimpton Hotels’ Website

Hotels

New Trends Report: Content Marketing Strategies for Hospitality Brands

Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. Understand what really pays off, and what smart brands will be doing next.

Jason Clampet, Skift | 9 years ago

New Trends Report: Content Marketing Strategies for Hospitality Brands

Media and PR

Airbnb Gets Into Print Publishing With New Pineapple Quarterly

Airbnb has more good design sense in its little pinky than most companies have in their entire executive suite, so you just know this is going to look fantastic. We just hope the content won't be as ridiculous as Airbnb's misleading marketing.

Jason Clampet, Skift | 9 years ago

Airbnb Gets Into Print Publishing With New Pineapple Quarterly