Articles tagged “branding”

A niche focus for India’s next major advertising push will help it attain its goal of a 12 percent yearly increase in inbound tourists, especially for medical tourism – a growing sector for all of Asia.

Every aspect of a hotel’s design and ambience is strategically chosen, and a focus on scent appeals to guests’ most innate sense of comfort and relaxation.

Compared to the mishmash it was, this is a big improvement in term of simplifying the look. It still will have to cater to the ornate taste of its royal rulers, so unlikely to ever be hip.

Wi-Fi is expensive for hoteliers, but it guarantees a high return on investment as guests are apt to elect hotels with the service. Introducing other gadgets is more difficult as they quickly become outdated.

Talk of countries as brands is often superficial, but FutureBrand's picks do an excellent job of encompassing everything from quality of life for residents to the soft power natin's project beyond their borders.

The principles can be applied in any industry, but hotels are particularly posed for success with visible employees that can be recruited to emulate and build brand loyalty both in person and online.

Guests might be thrifty while choosing a hotel on a booking site, but are likely to splurge on special items once at the hotel – a trend that hotels are betting on to make up for lower room rates.

Somehow the either-or seems a bit too radical, surely there is a compromise logo which merges some elements of both?

It’s tough to compare the U.S. and UK where millions are funded into tourism infrastructure to India where worries about hygiene and harassment still deter some western tourists, but building a brand and board to track it are the definitive first steps.

The brand that’s the first to earn Chinese loyalty on the road is on its way to long-term success as the high spending demographic is growing and new enough to still pick favorites.