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Hotels manipulate every aspect of their brand down to the scent

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Skift Take

Every aspect of a hotel’s design and ambience is strategically chosen, and a focus on scent appeals to guests’ most innate sense of comfort and relaxation.

— Samantha Shankman

That first impression when walking into a hotel environment is so important and smell is the most memorable sense of all our scenes yet has often been overlooked in the past. This is now changing, thanks to ScentAir UK, the global leader of adding more to your customer experience through the power of scent.

Most major international hotel chains – including Holiday Inn, Marriott, Sofitel, Le Meridién and The Ritz-Carlton – already diffuse their unique aromas throughout their properties, but smaller brands have started focusing on fragrance as well. In fact, many have taken scent branding a step further and begun selling a hotel’s fragrance in room sprays, scented sticks and even candles.

Tags: branding
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