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India launched the second phase of its Incredible India! campaign at World Travel Market on Monday with the aim of boosting international arrivals by 12% a year until 2016. The new ‘Find what you seek’ campaign will aim to tell consumers that they will find whatever they are looking for from a holiday in India.
Joint secretary of the Ministry of Tourism Anand Kumar said: “The earlier Incredible India! campaign created an awareness of the destinations and products in India, but this new phase will focus more on the customer and what they want.