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The focus for most hoteliers is creating value for customers while also following through with brand standards. And much of that emphasis is focused on technology amenities. Van Amerongen said in round two of amenity creep, “It’s not just about adding the next best alarm clock with a shelf life of three months, it’s about products that will drive rate.”

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Hoteliers looking to drive rates with new amenities must also guarantee a high return on investment. Photo by Dave Walker.

However, the expectation from technological-savvy guests is the Internet will be a free service, sources reported. And with more devices, hoteliers are faced with increasing bandwidth—a costly endeavor.