Skift Take

Wi-Fi is expensive for hoteliers, but it guarantees a high return on investment as guests are apt to elect hotels with the service. Introducing other gadgets is more difficult as they quickly become outdated.

The focus for most hoteliers is creating value for customers while also following through with brand standards. And much of that emphasis is focused on technology amenities. Van Amerongen said in round two of amenity creep, “It’s not just about adding the next best alarm clock with a shelf life of three months, it’s about products that will drive rate.”

The New Reading

Hoteliers looking to drive rates with new amenities must also guarantee a high return on investment. Photo by Dave Walker.

However, the expectation from technological-savvy guests is the Internet will be a free service, sources reported. And with more devices, hoteliers are faced with increasing bandwidth—a costly endeavor.

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Tags: amenities, branding, tablets, wi-fi

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