Articles tagged “branding”

Hoshino Resorts’ New Midscale Brand Wants to Reinvent the Tourist Hotel

Hoshino Resorts’ New Midscale Brand Wants to Reinvent the Tourist Hotel

Deanna Ting, Skift

Hoshino Resorts is smart to get a head start on accommodating the influx of travelers who are not only traveling to Japan in droves, but yearning to do so in a way that makes them feel more connected to the local culture, without having to break the bank.

1 month ago

Marriott and Choice Take Varied Approaches to Reviving Classic Midscale Brands

Marriott and Choice Take Varied Approaches to Reviving Classic Midscale Brands

Deanna Ting, Skift

This makes a lot of sense, but can Marriott and Choice make their established midscale brands stand out among all of the more design-driven newcomers that others are unleashing? Or do consumers and developers not really care as long as they save or make money?

4 months ago

Why Luxury Travel Brands Should Pay Attention to High-End Retail Trends

Why Luxury Travel Brands Should Pay Attention to High-End Retail Trends

Laura Powell, Skift

International spending on luxury goods often tracks movements in worldwide travel. A recent report sheds light on how travel and high-end shopping are intertwined.

4 months ago

Travel Is Still Absent From Interbrand’s List of Best Global Brands

Travel Is Still Absent From Interbrand’s List of Best Global Brands

Laura Powell, Skift

If a new report is any indication, travel companies have a long way to go to enhance their brand value among consumers.

5 months ago

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Kara Alaimo , Bloomberg

Twitter wars can enhance a brand if the tone is consistent with a company's character and if they are waged with a tilt toward humor instead of malice. That can be a delicate balance to maintain, however.

5 months ago

7 Elements of Hotel Brands Built to Endure

7 Elements of Hotel Brands Built to Endure

Colin Nagy , Skift

Hotels built to last all have backbone, a strong bearing, and a reliable customer base even in the world of competitive online price warfare and disposable, digital consumer culture.

5 months ago

How to Create a Better Brand Extension for Luxury Travel Consumers

How to Create a Better Brand Extension for Luxury Travel Consumers

Laura Powell, Skift

Is affordable luxury an oxymoron? Do luxury products risk diluting their images by brand extensions? We speak with a global branding expert about the underpinnings of luxury brands.

7 months ago

A Passenger Wish List When Designing an Airline From Scratch

A Passenger Wish List When Designing an Airline From Scratch

Colin Nagy, Skift

What would the Casper or Warby Parker of the aviation world look like? We take a stab at outlining the characteristics.

9 months ago

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Gerry Smith, Bloomberg

Discovery is eyeing millennial travelers with its new park plans but it should consider that many younger travelers do enjoy exclusively sitting on a beach rather than learning about biodiversity.

10 months ago

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal, Skift

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

11 months ago

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Jason Clampet, Skift

We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.

11 months ago

What’s in a Startup Name? The Good and the Bad of 2016

What’s in a Startup Name? The Good and the Bad of 2016

Dan Peltier, Skift

Take it from us -- a startup can create an entire new brand around a name. But, if your startup’s name is off-putting, misleading or doesn’t sound appealing to a traveler’s ears, you’re setting yourself up for a loss.

1 year ago