Articles tagged “branding”

Why Luxury Travel Brands Should Pay Attention to High-End Retail Trends

Why Luxury Travel Brands Should Pay Attention to High-End Retail Trends

Laura Powell, Skift

International spending on luxury goods often tracks movements in worldwide travel. A recent report sheds light on how travel and high-end shopping are intertwined.

2 days ago

Travel Is Still Absent From Interbrand’s List of Best Global Brands

Travel Is Still Absent From Interbrand’s List of Best Global Brands

Laura Powell, Skift

If a new report is any indication, travel companies have a long way to go to enhance their brand value among consumers.

1 week ago

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Kara Alaimo , Bloomberg

Twitter wars can enhance a brand if the tone is consistent with a company's character and if they are waged with a tilt toward humor instead of malice. That can be a delicate balance to maintain, however.

4 weeks ago

7 Elements of Hotel Brands Built to Endure

7 Elements of Hotel Brands Built to Endure

Colin Nagy , Skift

Hotels built to last all have backbone, a strong bearing, and a reliable customer base even in the world of competitive online price warfare and disposable, digital consumer culture.

1 month ago

How to Create a Better Brand Extension for Luxury Travel Consumers

How to Create a Better Brand Extension for Luxury Travel Consumers

Laura Powell, Skift

Is affordable luxury an oxymoron? Do luxury products risk diluting their images by brand extensions? We speak with a global branding expert about the underpinnings of luxury brands.

3 months ago

A Passenger Wish List When Designing an Airline From Scratch

A Passenger Wish List When Designing an Airline From Scratch

Colin Nagy, Skift

What would the Casper or Warby Parker of the aviation world look like? We take a stab at outlining the characteristics.

4 months ago

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Gerry Smith, Bloomberg

Discovery is eyeing millennial travelers with its new park plans but it should consider that many younger travelers do enjoy exclusively sitting on a beach rather than learning about biodiversity.

6 months ago

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal, Skift

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

6 months ago

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Jason Clampet, Skift

We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.

7 months ago

What’s in a Startup Name? The Good and the Bad of 2016

What’s in a Startup Name? The Good and the Bad of 2016

Dan Peltier, Skift

Take it from us -- a startup can create an entire new brand around a name. But, if your startup’s name is off-putting, misleading or doesn’t sound appealing to a traveler’s ears, you’re setting yourself up for a loss.

10 months ago

Expedia and Priceline Can Expect Tougher Negotiations With Marriott the Next Time They Meet

Expedia and Priceline Can Expect Tougher Negotiations With Marriott the Next Time They Meet

Deanna Ting, Skift

Sometimes, being bigger really can be better. Or at least that's what Marriott is telling itself.

10 months ago

Every One of Hilton’s 13 Hotel Brands, Explained

Every One of Hilton’s 13 Hotel Brands, Explained

Deanna Ting, Skift

Read on for our takes on all 13 of Hilton's brands.

12 months ago