Articles tagged “branding”

Online Travel

Expedia’s Brand Do-Overs Include Orbitz Putting Greater Focus on LGBTQ Market

Six years after uniting the Orbitz, Travelocity and Expedia brands within Expedia Group, the company is now undertaking the grand experiment to differentiate their value propositions and target markets. If it doesn't work, brand consultants never get tired of offering their advice.

Dennis Schaal, Skift | 4 months ago

Online Travel

Expedia Adds 25 Million Travelers to Loyalty Program in Challenge to Tripadvisor Subscription Plan

Expedia wants to help people find a new travel companion — namely Expedia. We've heard online travel agencies and others vow to become to become less price-oriented before, but fickle deal hunters will make that a tough pledge to fulfill.

Dennis Schaal, Skift | 6 months ago

Online Travel

Airbnb’s Host Dilemma — 5 Percent Control Nearly a Third of All Rentals

New data from AirDNA show that corporate hosts wield huge power on Airbnb's platform despite the fact that individual hosts make up more than 90 percent of hosting's ranks. Airbnb is empowering the growth of these property managers, but the result could be disenchanted hosts and guests.

Dennis Schaal, Skift | 8 months ago

Online Travel

Expedia Drops Swagger for a Different Era Under New Leadership

Expedia Group's mission statement updated from "The World's Travel Platform" to a more modest blurb may be sending a message to its employees. If any were complacent under the old regime, they'd better be full of hustle to tackle a changing competitive landscape.

Dennis Schaal, Skift | 9 months ago

Online Travel

Kayak CEO Hints Company May Get Into the Hotel Business

It's tough to say in what form Kayak would enter the hotel business, if it does. If there ever were a Kayak-branded hotel, it's safe to say that Marriott and Accor have nothing to worry about.

Dennis Schaal, Skift | 1 year ago

Coronavirus

Marketers Confront What Travel Will Look Like Post-Crisis

As realization sinks in that the coronavirus catastrophe will change travel behaviors, marketers are figuring out how the crisis will reshape clients and and how their brands can remain relevant.

Raini Hamdi, Skift | 2 years ago

Tourism

Crisis-Ridden Sri Lanka Tourism Aims to Regain Momentum

The arrival of a new tourism-focused government appears to fix the global marketing conundrum Sri Lanka has long faced. Will the tourism sector finally get its act together? Hopes are high that it will.

Xinyi Liang-Pholsena, Skift | 2 years ago

Online Travel

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is touting the three companies' ties to advantage Booking.com in a way that might be a tad confusing to travel industry executives or NYU Hospitality students, but consumers could care less.

Dennis Schaal, Skift | 2 years ago

Luxury

Luxury Brand Value Surges — But Lags in Hospitality Sector

Within the travel industry, brands like Ritz-Carlton and Four Seasons loom large. But according to a just-released study of brand valuation, in the real world, hospitality brand names don't carry as much weight as their high-end counterparts in other industry sectors. To address this, companies like Marriott and Hilton are focusing on establishing ironclad loyalty offerings.

Laura Powell, Skift | 2 years ago

Online Travel

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

TripAdvisor's new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining.

Dennis Schaal, Skift | 2 years ago