The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.
Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.
They say dress for the job you want. The new Alitalia uniforms are stylish and the campaign is emotive. Alitalia's look suits the job of being an Etihad Group brand. For those who believe brand defines long-term success, this is the case study to watch.
Being a digital savvy hotel brand goes beyond just having a social media account. Brands that truly understand digital brand strategy in all its forms, from mobile and SEO to social and e-commerce, have the upper hand as more and more consumers demand these platforms and services.
The response to the rollout demonstrated the sad state of Rhode Island's leadership. Side note: We like the new logo.
Considering all the political fights over who was going to pay for Rhode Island's tourism rebranding, we're surprised this logo looks as good as it does.
If SeaWorld can make this pivot it will be one of the more successful repositions in tourism history.
Whatever way you slice it, Delaware North is the bad guy here. Nobody expects the federal government to be savvy about these things.
Trump the candidate is not doing Trump the hotel brand any favors at all. Neither is Trump the businessman now, for that matter.
The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.