Colin Nagy, Skift
What would the Casper or Warby Parker of the aviation world look like? We take a stab at outlining the characteristics.
1 week ago
Gerry Smith, Bloomberg
Discovery is eyeing millennial travelers with its new park plans but it should consider that many younger travelers do enjoy exclusively sitting on a beach rather than learning about biodiversity.
2 months ago
Dennis Schaal, Skift
The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.
3 months ago
Jason Clampet, Skift
We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.
Dan Peltier, Skift
Take it from us -- a startup can create an entire new brand around a name. But, if your startup’s name is off-putting, misleading or doesn’t sound appealing to a traveler’s ears, you’re setting yourself up for a loss.
6 months ago
Deanna Ting, Skift
Sometimes, being bigger really can be better. Or at least that's what Marriott is telling itself.
Read on for our takes on all 13 of Hilton's brands.
8 months ago
Travel brands want to think they have a clear view of where competition is coming from, but it often takes distance to understand the true threats.
The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.
1 year ago
Andrew Sheivachman, Skift
Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.
Marisa Garcia, Skift
They say dress for the job you want. The new Alitalia uniforms are stylish and the campaign is emotive. Alitalia's look suits the job of being an Etihad Group brand. For those who believe brand defines long-term success, this is the case study to watch.
Being a digital savvy hotel brand goes beyond just having a social media account. Brands that truly understand digital brand strategy in all its forms, from mobile and SEO to social and e-commerce, have the upper hand as more and more consumers demand these platforms and services.
