Articles tagged “branding”

How to Create a Better Brand Extension for Luxury Travel Consumers

How to Create a Better Brand Extension for Luxury Travel Consumers

Laura Powell, Skift

Is affordable luxury an oxymoron? Do luxury products risk diluting their images by brand extensions? We speak with a global branding expert about the underpinnings of luxury brands.

1 month ago

A Passenger Wish List When Designing an Airline From Scratch

A Passenger Wish List When Designing an Airline From Scratch

Colin Nagy, Skift

What would the Casper or Warby Parker of the aviation world look like? We take a stab at outlining the characteristics.

2 months ago

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Gerry Smith, Bloomberg

Discovery is eyeing millennial travelers with its new park plans but it should consider that many younger travelers do enjoy exclusively sitting on a beach rather than learning about biodiversity.

4 months ago

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal, Skift

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

5 months ago

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Jason Clampet, Skift

We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.

5 months ago

What’s in a Startup Name? The Good and the Bad of 2016

What’s in a Startup Name? The Good and the Bad of 2016

Dan Peltier, Skift

Take it from us -- a startup can create an entire new brand around a name. But, if your startup’s name is off-putting, misleading or doesn’t sound appealing to a traveler’s ears, you’re setting yourself up for a loss.

8 months ago

Expedia and Priceline Can Expect Tougher Negotiations With Marriott the Next Time They Meet

Expedia and Priceline Can Expect Tougher Negotiations With Marriott the Next Time They Meet

Deanna Ting, Skift

Sometimes, being bigger really can be better. Or at least that's what Marriott is telling itself.

8 months ago

Every One of Hilton’s 13 Hotel Brands, Explained

Every One of Hilton’s 13 Hotel Brands, Explained

Deanna Ting, Skift

Read on for our takes on all 13 of Hilton's brands.

10 months ago

Video: Starwood’s Former CEO on Not Being Devoured by Disruption

Video: Starwood’s Former CEO on Not Being Devoured by Disruption

Jason Clampet, Skift

Travel brands want to think they have a clear view of where competition is coming from, but it often takes distance to understand the true threats.

10 months ago

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

Deanna Ting, Skift

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

1 year ago

Why Norwegian Cruise Line Is Spending $400 Million to Update Old Ships

Why Norwegian Cruise Line Is Spending $400 Million to Update Old Ships

Andrew Sheivachman, Skift

Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.

1 year ago

Alitalia Gets a New Look That’s in Line With Etihad’s Broader Ambitions

Alitalia Gets a New Look That’s in Line With Etihad’s Broader Ambitions

Marisa Garcia, Skift

They say dress for the job you want. The new Alitalia uniforms are stylish and the campaign is emotive. Alitalia's look suits the job of being an Etihad Group brand. For those who believe brand defines long-term success, this is the case study to watch.

1 year ago

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