ASTA Is Giving the Entire Travel Industry Advice on an Important Rebrand
Isaac Carey, Skift
The letter ASTA sent was over-ambitious and a little dramatic, but ultimately a smart move and way overdue.
3 months ago
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Isaac Carey, Skift
The letter ASTA sent was over-ambitious and a little dramatic, but ultimately a smart move and way overdue.
3 months ago
Maria Lenhart, Skift
As they ramp up their outreach to travel advisors, Ritz-Carlton Yacht Collection and Virgin Voyages are both presenting themselves as new and different options for luxury clients. They say this means agents will be able to sell cruises to those who don’t normally cruise, but who are intrigued by the brands.
5 months ago
Nathan Crooks, Bloomberg
Let's hope Virgin is only lending its branding skills here: The Virgin-run rail line in the UK is a poster child for incompetence.
5 months ago
Dennis Schaal, Skift
In its rebrand to the American Society of Travel Advisors, ASTA wanted to keep the acronym as is. But is "Society" really a gateway to the future? The success or failure of the move may hinge on the effectiveness of the organization's new marketing campaign. We can't wait to give it a look.
8 months ago
Dennis Schaal, Skift
If you follow the money, you'll see that Booking.com, for good reason, is the parent company's favored brand even in the United States. Priceline, though, does have brand recognition and will try to make the most of it given the hand that it has been dealt.
12 months ago
Deanna Ting, Skift
We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.
12 months ago
Deanna Ting, Skift
If you really want a better understanding of today's hospitality industry, you've got to hear it from the owners first because, without them, all those brands would be nothing more than ideas.
12 months ago
Dennis Schaal , Skift
Hotels.com, Egencia, Trivago, and HomeAway, among others, are all Expedia companies. The parent company wants Wall Street to understand that it is more than just the Expedia brand. The Priceline Group had long been associated with Priceline.com even though Booking.com is the company's largest brand. So there seemed to be more of a reason for Priceline's name switch than for Expedia's.
1 year ago
Deanna Ting, Skift
It certainly helps to have your hotels named after a wildly successful global restaurant chain, but making sure people don't only think of your brand as a place to eat can be a challenge.
1 year ago
Deanna Ting, Skift
With official brand descriptions like these, it's like Radisson was just begging for us to give them the Skift Take treatment — and we gladly obliged.
1 year ago
Deanna Ting, Skift
Hoshino Resorts is smart to get a head start on accommodating the influx of travelers who are not only traveling to Japan in droves, but yearning to do so in a way that makes them feel more connected to the local culture, without having to break the bank.
1 year ago
Deanna Ting, Skift
This makes a lot of sense, but can Marriott and Choice make their established midscale brands stand out among all of the more design-driven newcomers that others are unleashing? Or do consumers and developers not really care as long as they save or make money?
1 year ago