Articles tagged “branding”

Hotels

Time for Hotels to Stop Cheating on Their Branding

Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding.

Sean O'Neill | 5 days ago
Time for Hotels to Stop Cheating on Their Branding

Hotels

IHG Launches Major Ad Blitz to Spotlight the Hotel Parent Company

IHG's new ad blitz is its biggest push for a campaign in a decade. We suspect IHG will have an easier time making itself a household name than it will in turning the word guest into a verb, as its new ads try to do.

Sean O'Neill | 1 week ago
IHG Launches Major Ad Blitz to Spotlight the Hotel Parent Company

Online Travel

The Possible Ramifications of Google’s Breakup and Other Top Stories This Week

In Skift's top stories this week, a breakup of Google’s advertising businesses could have significant ramifications for travel, U.S. travelers are more worried about surging prices than Covid, and Phoenix is the first testing site for Waymo's driverless cars.

Mary Ann Ha | 3 months ago
The Possible Ramifications of Google’s Breakup and Other Top Stories This Week

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Mary Ann Ha | 3 months ago
Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Mary Ann Ha | 4 months ago
FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

Online Travel

Expedia’s Brand Do-Overs Include Orbitz Putting Greater Focus on LGBTQ Market

Six years after uniting the Orbitz, Travelocity and Expedia brands within Expedia Group, the company is now undertaking the grand experiment to differentiate their value propositions and target markets. If it doesn't work, brand consultants never get tired of offering their advice.

Dennis Schaal, Skift | 1 year ago
Expedia’s Brand Do-Overs Include Orbitz Putting Greater Focus on LGBTQ Market

Online Travel

Expedia Adds 25 Million Travelers to Loyalty Program in Challenge to Tripadvisor Subscription Plan

Expedia wants to help people find a new travel companion — namely Expedia. We've heard online travel agencies and others vow to become to become less price-oriented before, but fickle deal hunters will make that a tough pledge to fulfill.

Dennis Schaal, Skift | 1 year ago
Expedia Adds 25 Million Travelers to Loyalty Program in Challenge to Tripadvisor Subscription Plan

Online Travel

Airbnb’s Host Dilemma — 5 Percent Control Nearly a Third of All Rentals

New data from AirDNA show that corporate hosts wield huge power on Airbnb's platform despite the fact that individual hosts make up more than 90 percent of hosting's ranks. Airbnb is empowering the growth of these property managers, but the result could be disenchanted hosts and guests.

Dennis Schaal, Skift | 1 year ago
Airbnb’s Host Dilemma — 5 Percent Control Nearly a Third of All Rentals

Online Travel

Expedia Drops Swagger for a Different Era Under New Leadership

Expedia Group's mission statement updated from "The World's Travel Platform" to a more modest blurb may be sending a message to its employees. If any were complacent under the old regime, they'd better be full of hustle to tackle a changing competitive landscape.

Dennis Schaal, Skift | 2 years ago
Expedia Drops Swagger for a Different Era Under New Leadership

Online Travel

Kayak CEO Hints Company May Get Into the Hotel Business

It's tough to say in what form Kayak would enter the hotel business, if it does. If there ever were a Kayak-branded hotel, it's safe to say that Marriott and Accor have nothing to worry about.

Dennis Schaal, Skift | 2 years ago
Kayak CEO Hints Company May Get Into the Hotel Business