Articles tagged “branding”

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Dennis Schaal, Skift

Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is touting the three companies' ties to advantage Booking.com in a way that might be a tad confusing to travel industry executives or NYU Hospitality students, but consumers could care less.

3 months ago

Luxury Brand Value Surges — But Lags in Hospitality Sector

Luxury Brand Value Surges — But Lags in Hospitality Sector

Laura Powell, Skift

Within the travel industry, brands like Ritz-Carlton and Four Seasons loom large. But according to a just-released study of brand valuation, in the real world, hospitality brand names don't carry as much weight as their high-end counterparts in other industry sectors. To address this, companies like Marriott and Hilton are focusing on establishing ironclad loyalty offerings.

4 months ago

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

Dennis Schaal, Skift

TripAdvisor's new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining.

6 months ago

United Airlines Unveils New Paint Scheme

United Airlines Unveils New Paint Scheme

Brian Sumers, Skift

United’s new look shouldn’t come as a surprise to any of its frequent flyers. The airline has been slowly changing its airport signage to match the look that’s now going to be on aircraft.

10 months ago

ASTA Is Giving the Entire Travel Industry Advice on an Important Rebrand

ASTA Is Giving the Entire Travel Industry Advice on an Important Rebrand

Isaac Carey, Skift

The letter ASTA sent was over-ambitious and a little dramatic, but ultimately a smart move and way overdue.

1 year ago

Ritz and Virgin Cruise CEOs Think Agents Will Benefit From Brand Clout

Ritz and Virgin Cruise CEOs Think Agents Will Benefit From Brand Clout

Maria Lenhart, Skift

As they ramp up their outreach to travel advisors, Ritz-Carlton Yacht Collection and Virgin Voyages are both presenting themselves as new and different options for luxury clients. They say this means agents will be able to sell cruises to those who don’t normally cruise, but who are intrigued by the brands.

1 year ago

Virgin Is Lending Its Name to a High-Speed Train Line in Florida

Virgin Is Lending Its Name to a High-Speed Train Line in Florida

Nathan Crooks, Bloomberg

Let's hope Virgin is only lending its branding skills here: The Virgin-run rail line in the UK is a poster child for incompetence.

1 year ago

7 Issues Confronting the American Society of Travel Agents

7 Issues Confronting the American Society of Travel Agents

Dennis Schaal, Skift

In its rebrand to the American Society of Travel Advisors, ASTA wanted to keep the acronym as is. But is "Society" really a gateway to the future? The success or failure of the move may hinge on the effectiveness of the organization's new marketing campaign. We can't wait to give it a look.

1 year ago

Newly Rebranded Priceline Has Global Ambitions

Newly Rebranded Priceline Has Global Ambitions

Dennis Schaal, Skift

If you follow the money, you'll see that Booking.com, for good reason, is the parent company's favored brand even in the United States. Priceline, though, does have brand recognition and will try to make the most of it given the hand that it has been dealt.

2 years ago

Can Hotel Companies Have Too Many Brands?

Can Hotel Companies Have Too Many Brands?

Deanna Ting, Skift

We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.

2 years ago

The Inside Story Behind Marriott’s Moxy-Led Invasion of Manhattan

The Inside Story Behind Marriott’s Moxy-Led Invasion of Manhattan

Deanna Ting, Skift

If you really want a better understanding of today's hospitality industry, you've got to hear it from the owners first because, without them, all those brands would be nothing more than ideas.

2 years ago

Expedia Tweaks Name After Priceline Rebrand

Expedia Tweaks Name After Priceline Rebrand

Dennis Schaal , Skift

Hotels.com, Egencia, Trivago, and HomeAway, among others, are all Expedia companies. The parent company wants Wall Street to understand that it is more than just the Expedia brand. The Priceline Group had long been associated with Priceline.com even though Booking.com is the company's largest brand. So there seemed to be more of a reason for Priceline's name switch than for Expedia's.

2 years ago