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Articles tagged “air canada”

Media and PR

5 Travel Brands Winning on Social Media for the Week Ending December 13, 2014

With only a few weeks left before 2014 ends, travel brands are already seeing a rise in activity on Twitter. Hopefully, airlines and hotels have been able to staff their Twitter social media care teams with enough relief.

5 Travel Brands Winning on Social Media for the Week Ending December 13, 2014

Airlines

Air Canada Bets on Listicles and Badges to Engage Frequent Flyers

The idea of an frequent flyer community coming together to share travel tips and engage in good-natured competition is a lofty concept; however, we wouldn't bet on these busy executives investing substantial time and energy toward connecting or creating on the Air Canada platform.

Air Canada Bets on Listicles and Badges to Engage Frequent Flyers

Media and PR

5 Travel Brands Winning on Social Media for the Week Ending October 3, 2014

Travel brands that cultivate a place for fans to express their enthusiasm for their goods and services or connect with other like-minded fans will be rewarded.

5 Travel Brands Winning on Social Media for the Week Ending October 3, 2014

Media and PR

Brands Target LGBT Travelers on YouTube

A little humor and pride goes a long way with the growing demographic of LGBT travelers.

Brands Target LGBT Travelers on YouTube

Online Travel

5 Travel Brands Winning Social Media Week Ending May 23, 2014

While photos and hashtags are still worthy forms of social media currency, customer service is proving to gain more value for airlines.

5 Travel Brands Winning Social Media Week Ending May 23, 2014

Airlines

Low-Cost Carrier WestJet Launches Fares with Premium Perks

Branded fares, such as WestJet's new Plus option, have really caught on among airlines globally, giving leisure and business travelers more choice in the services they want to pay for.

Low-Cost Carrier WestJet Launches Fares with Premium Perks

Airlines

Say bonjour to Air Canada’s Rouge, the world’s newest airline

Air Canada holds the spot for top business airline in the country, but it’s new budget option is the legacy carrier’s attempt to compete with more budget airlines like WestJet.

Say bonjour to Air Canada’s Rouge, the world’s newest airline

Airlines

WestJet Encore announces new president and plans to start serving small Canadian towns this summer

Air Canada just began similar routes leading to a competitive market that will lower fares and increase connectivity for small communities that have relied on trains for reasonably priced travel in the past.

WestJet Encore announces new president and plans to start serving small Canadian towns this summer

Airlines

Virgin Pacific won’t become a reality: Air Canada gives up on new JV Asian carrier, for now

Would have been a nice option to fly into Asia, but Air Canada already has its hands full with its own management troubles and its other low-cost plan to launch a European discount operator.

Airlines

Two in-flight magazines you would actually want to read

In-flight magazines, an under-appreciated genre in the media world, can show off a little with these two gems.