Lower fuel and oil costs have a very direct impact on the travel industry, raising profits for airlines but lowering the number of hotel stays for oil company employees and executives.
With only a few weeks left before 2014 ends, travel brands are already seeing a rise in activity on Twitter. Hopefully, airlines and hotels have been able to staff their Twitter social media care teams with enough relief.
Aligning the brand message with the meaning of home and the feeling of belonging during the holidays is like a gift that gives back.
The idea of an frequent flyer community coming together to share travel tips and engage in good-natured competition is a lofty concept; however, we wouldn't bet on these busy executives investing substantial time and energy toward connecting or creating on the Air Canada platform.
Travel brands that cultivate a place for fans to express their enthusiasm for their goods and services or connect with other like-minded fans will be rewarded.
A smart Air Canada would offer the bags for a bit cheaper than WestJet, but we'll see how smart they are.
A little humor and pride goes a long way with the growing demographic of LGBT travelers.
We don't see Venezuela's current government as being capable of keeping airlines around.
While photos and hashtags are still worthy forms of social media currency, customer service is proving to gain more value for airlines.
Founded as an airline catering to leisure travelers, WestJet is injecting additional competition to transborder services between Canada and the U.S., and with expanded schedules will attract more business travelers.