Brands Target LGBT Travelers on YouTube
Photo Credit: Still of Edie Windsor and Thea Spyer from "What Pride Means To Us: WorldPride 2014 Toronto" YouTube / Visit Toronto
Skift Take
A little humor and pride goes a long way with the growing demographic of LGBT travelers.
Pride celebrations in June are rallying the LGBT community and travel brands.
WorldPride kicks off in Toronto today, while in the U.S. the first anniversary of the nullification of the Defense of Marriage Act is one week away. Airlines, tourism boards, hotels, and booking tools have prepared for the season with campaigns that cater to this clientele.
Expect the market for LGBT travelers to grow. Currently, there are 19 American states that have legalized same-sex marriages and coincidentally, there are 19 countries worldwide, including Mexico and U.S., which differ by jurisdiction. In terms of pioneering
