Air Canada Bets on Listicles and Badges to Engage Frequent Flyers
Photo Credit: The destination landing page for the Air Canada Altitude Community. Air Canada Altitude
Skift Take
The idea of an frequent flyer community coming together to share travel tips and engage in good-natured competition is a lofty concept; however, we wouldn't bet on these busy executives investing substantial time and energy toward connecting or creating on the Air Canada platform.
When Air Canada relaunched its top-tier frequent flyer program as Air Canada Altitude two years ago, it ran a series of focus groups that found customers were looking for greater connections with fellow flyers and recognition for their many trips.
To meet these desires, the carrier introduced an exclusive content and gamification platform, the Air Canada Altitude Community, l
