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Articles tagged “advertising”

SkiftX

Brands Use Satire to Stand Out: Best Travel Ads This Week

Visuals are better than words when it comes to relaying a universal message, but it takes a creative idea and an even better production team to pull off well.

Samantha Shankman, Skift | 10 years ago

Brands Use Satire to Stand Out: Best Travel Ads This Week

Online Travel

TripAdvisor Selects New Advertising Agency in Bid to Retool Campaign

TV advertising competition among the big online travel brands has been cutthroat of late so TripAdvisor has a lot riding on its new creative agency and the campaign itself.

Dennis Schaal, Skift | 10 years ago

TripAdvisor Selects New Advertising Agency in Bid to Retool Campaign

Online Travel

Why TripAdvisor and Priceline Wish Facebook Ads Performed Better

Travel advertisers have an interest in hoping that no company, whether it is Google or TripAdvisor, gets too powerful as the go-to marketing channel. That's why Priceline and Expedia have expressed disappointment in Facebook's failing to fill the gap.

Dennis Schaal, Skift | 10 years ago

Why TripAdvisor and Priceline Wish Facebook Ads Performed Better

Airlines

Airlines Plan to Make Money Serving Targeted Ads to Idle Flyers

Airlines are looking to monetize the in-flight experience in any and every way possible. The upside of this strategy is that it won't cost passengers much like bag fees and extra foot room do.

Samantha Shankman, Skift | 10 years ago

Airlines Plan to Make Money Serving Targeted Ads to Idle Flyers

Online Travel

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.

Rafat Ali, Skift | 10 years ago

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

Online Travel

Brand USA’s 47-to-1 Return on Investment Claim Attracts Doubts Even Among Supporters

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.

Dennis Schaal, Skift | 10 years ago

Brand USA’s 47-to-1 Return on Investment Claim Attracts Doubts Even Among Supporters

Online Travel

Arrivalist Hopes to Help Tourism Boards Calculate Whether Marketing Actually Turns Into Visits

Tourism boards come in all shapes and sizes with vastly different marketing budgets. If Arrivalist can help them make a more precise assessment of the impact of their advertising spend, then that is a step forward. There will be lots more competition in this sector as more companies mine the possibilities of location-based data.

Dennis Schaal, Skift | 10 years ago

Arrivalist Hopes to Help Tourism Boards Calculate Whether Marketing Actually Turns Into Visits

Media and PR

Expedia Backtracks on ‘World’s Largest Travel Site’ Claim

It was careless for Expedia previously to claim it was the globe's biggest travel site. You'd think it would have been more precise about its boasts, and in its latest ads it narrows its claim and documents it. TripAdvisor assuredly is happier now.

Dennis Schaal, Skift | 10 years ago

Expedia Backtracks on ‘World’s Largest Travel Site’ Claim

Airlines

Spirit Airlines Brings Advertising to Everything from Barf Bags to Overhead Bins

Spirit Airlines' all-encompassing inflight advertising program is totally in keeping with the airline's culture. Whether it is charging passengers myriad fees or offering advertisers the chance to place their logos on everything from flight attendants' aprons to window panels, no revenue opportunity is ignored.

Dennis Schaal, Skift | 10 years ago

Spirit Airlines Brings Advertising to Everything from Barf Bags to Overhead Bins

Airlines

New Bill Would Unbundle Airfare Costs for Advertising Purposes

Average American flyers care more about what they'll actually pay for air travel than where every dollar goes, making the current ad regulations more consumer-friendly and fares easier to search.

Samantha Shankman, Skift | 10 years ago

New Bill Would Unbundle Airfare Costs for Advertising Purposes