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Articles tagged “advertising”

Business Travel

Trivago TV Advertisement Makes Pitch for Business Travelers

Regardless of what their companies want, lots of road warriors are booking their hotels and flights on leisure travel sites, and hotel-metasearch sites, if they develop certain tracking and reporting tools, could one day play an even larger role in business travel.

Dennis Schaal, Skift | 10 years ago

Trivago TV Advertisement Makes Pitch for Business Travelers

SkiftX

Best Travel Ads This Week: Flying Receives the Attention It Deserves

Rather than focus on the seats or the Wi-Fi, these airline ads focus on the in-flight experience from who you meet to what you see -- the aspect of air travel that truly make it a memorable experience.

Samantha Shankman, Skift | 10 years ago

Best Travel Ads This Week: Flying Receives the Attention It Deserves

Online Travel

Expedia Spends More on Search Than Any Other Booking Site in the U.S.

The top 10 U.S. travel advertisers in paid search in 2012 also filled out the top 10 in 2013, although their positions changed somewhat. This shows how difficult it is for travel startups and other companies that were not early adopters to break through and get their messages out to consumers.

Dennis Schaal, Skift | 10 years ago

Expedia Spends More on Search Than Any Other Booking Site in the U.S.

Media and PR

TripAdvisor’s New Ad Campaign Puts Its Own Stamp on Destinations

Give TripAdvisor credit for emphasizing experience over price in its much-anticipated new ad campaign. The "New York" and "Rome" spots drive home a point about the value of TripAdvisor, but the ads may fall short of creating something memorable.

Dennis Schaal, Skift | 10 years ago

TripAdvisor’s New Ad Campaign Puts Its Own Stamp on Destinations

Online Travel

Travel Industry’s Mobile Revenues Are Much Lower Compared to Other Sectors

Travelers on the go seem to be a natural fit for mobile, but making mobile adoption more difficult is the stubborn fact that it can be a lot harder to book a hotel and compare prices elsewhere than it is to buy a piece of furniture on eBay. That travel industry is making strides, but other industries are more advanced.

Dennis Schaal, Skift | 10 years ago

Travel Industry’s Mobile Revenues Are Much Lower Compared to Other Sectors

Travel Technology

Mobile Travel Sales in U.S. Forecast to Reach One Third of All Digital Sales by 2017

eMarketer paints a picture of the travel industry largely solving mobile booking issues by 2017, with one third of travel sales in the U.S. taking place on smartphones or tablets. Presumably most of it will be on tablets, though.

Dennis Schaal, Skift | 10 years ago

Mobile Travel Sales in U.S. Forecast to Reach One Third of All Digital Sales by 2017

Media and PR

Facebook Delivers Highest Social ROI for Travel Brands

Although travel brands can no longer ignore social networks, it appears they are more focused on engaging their communities than investing the millions of ad dollars that sites are after.

Samantha Shankman, Skift | 10 years ago

Facebook Delivers Highest Social ROI for Travel Brands

Hotels

Wyndham Breaks Down Barriers in its First Multi-Brand TV Campaign

We bet Howard Johnson and Knights Inn, among others, are grooving about the fact that they are getting some national exposure and airtime right alongside Wyndham Hotels and Resorts. Business travelers taking leisure trips with their families may discover new Wyndham brands, and they will build up their loyalty points just the same if they can give them a try.

Dennis Schaal, Skift | 10 years ago

Wyndham Breaks Down Barriers in its First Multi-Brand TV Campaign

Media and PR

TripAdvisor to End TV Ad Blackout With Focus on Emotion, Not Price

TripAdvisor and travel and expense company Concur are soul mates of sorts. Separately and coincidentally, on May 6 they both touted their visions of facilitating the "perfect trip." TripAdvisor plans on emphasizing this experiential messaging in its upcoming ad campaign, and doesn't plan on stooping to the price-comparison thrust of its rivals.

Dennis Schaal, Skift | 10 years ago

TripAdvisor to End TV Ad Blackout With Focus on Emotion, Not Price

SkiftX

Why Expedia Will Eventually Acquire Travelocity Outright

Travelocity talked years ago about getting into the advertising and media business in a big way, but never made it happen. But, now Expedia has grand plans to use Travelocity's North America sites as a platform to expanding Expedia's own advertising and media business in tandem with the jolt that Trivago is already providing.

Dennis Schaal, Skift | 10 years ago

Why Expedia Will Eventually Acquire Travelocity Outright