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Articles tagged “advertising”

Online Travel

Booking.com Going For a Shock And Awe Strategy in U.S. With Huge Expansion

An outsider might think the U.S. online travel market is already saturated, but Booking.com is proving that there is plenty of room to grow in the U.S., and competitors are feeling the heat.

Dennis Schaal, Skift | 10 years ago

Booking.com Going For a Shock And Awe Strategy in U.S. With Huge Expansion

Tourism

Indiana Restarts Its Tourism Branding With New Logo and Campaign

"Honest to Goodness Indiana" speaks authenticity, and more of a statewide focus than "Restart Your Engines," but forward thinking? We see nothing forward-thinking about the branding or the campaign. Sorry.

Dennis Schaal, Skift | 10 years ago

Indiana Restarts Its Tourism Branding With New Logo and Campaign

Online Travel

TripAdvisor Looks For More Hard-Hitting Advertising in 2014

TripAdvisor pulled its TV advertising so far in 2014 and now we know why: CEO Kaufer says it wasn't hard-hitting and memorable enough, and he's looking for a different impact.

Dennis Schaal, Skift | 10 years ago

TripAdvisor Looks For More Hard-Hitting Advertising in 2014

Online Travel

How Expedia Uses Bloggers to Boost Its SEO Prowess

Expedia has been the most aggressive big travel band in corralling travel bloggers, and although their proselytizing can at times be clumsy, it has mostly been very effective.

Dennis Schaal, Skift | 10 years ago

How Expedia Uses Bloggers to Boost Its SEO Prowess

Media and PR

TripAdvisor Suddenly Withdraws Big Ad Campaign

In a December interview, TripAdvisor CEO Steve Kaufer said, "Lord, I hope it works," referring to the ad campaign. It's possible that some divine or earthly intervention may be called for early this year to resurrect the campaign.

Dennis Schaal, Skift | 10 years ago

TripAdvisor Suddenly Withdraws Big Ad Campaign

Online Travel

Hotwire Advertises Against Parent Expedia’s New Strategic Partner Travelocity

Expedia and Travelocity are now strategic partners, but they still will compete against each other to a certain extent. That's where Hotwire, an Expedia subsidiary, fits in. Hotwire is advertising to the world that its hotel deals are better than Travelocity's -- and, by extension, Expedia's. It's the travel industry. Get it?

Dennis Schaal, Skift | 10 years ago

Hotwire Advertises Against Parent Expedia’s New Strategic Partner Travelocity

Ground Transport

Google Gets Patent To Link Restaurant Advertisements To Free Taxi Service

Did Uber's valuation just tick up a billion dollars or so? Google's patent for transportation-aware restaurant ads coupled with free taxi service turns online ads into a concierge service of sorts that will deepen ties between taxi services and restaurants and other businesses.

Dennis Schaal, Skift | 10 years ago

Google Gets Patent To Link Restaurant Advertisements To Free Taxi Service

Hotels

Kayak Ad Will Draw Critics But At Least It Doesn’t Offend Brain Surgery Patients

Kayak's motto is "search one and done." However, it isn't done when it comes to annoying people who don't share its sense of humor. Or humour.

Dennis Schaal, Skift | 10 years ago

Kayak Ad Will Draw Critics But At Least It Doesn’t Offend Brain Surgery Patients

Hotels

Case Closed as HomeAway and Airbnb Officially Settle Lawsuit

The HomeAway suit against Airbnb ended with no attorneys' fees being paid to the other side, a withdrawn advertising campaign, and perhaps some hurt feelings. All's well that end's well, but the two companies are on a collision course that won't be resolved in a courtroom.

Dennis Schaal, Skift | 10 years ago

Online Travel

Kayak Brings Back Advertisement Banned in the UK

Damn, if the UK's Advertising Standards Authority can't take a joke … Meanwhile, Kayak's Brain Surgery ad is obviously working and that's why the company brought it back.

Dennis Schaal, Skift | 10 years ago

Kayak Brings Back Advertisement Banned in the UK