New Kayak Ad Campaign Wants to Bring Europeans Forward, Not Backwards


Skift Take

Kayak's new ad blitz isn't the world's most political ad campaign but it is still good to see a company unafraid of standing up for what it believes in.
After last year’s Brexit vote and the rise of neo-isolationism across the continent, metasearch company Kayak wants to remind Europeans of the benefits travel can bring. The company has created a new advertising campaign called “European Love Letters,” which will run across several markets beginning on June 5 with a dedicated website slated to go live three days later. Travelers are being asked to submit love letter videos via Instagram and Facebook under the