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By creating and branding highly shareable on/off-property events and developing a new concierge platform, Renaissance Hotels is gambling it can be one of the first legacy hotel brands to do experiential marketing on a global scale.

While American Airlines gave birth to the modern loyalty marketing, the game has completely changed as the market of players operating in it has shrunk. The report lays out the ongoing and coming changes in loyalty marketing, and what marketers can do to operate in this new world.

After two years of illness and bad press, the cruise industry is ripe for disruption, but Virgin's drawn-out entrance into the hotel sector suggests we won't see Branson at the helm of any ships for several years.

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.

Spirit Airlines' all-encompassing inflight advertising program is totally in keeping with the airline's culture. Whether it is charging passengers myriad fees or offering advertisers the chance to place their logos on everything from flight attendants' aprons to window panels, no revenue opportunity is ignored.

Traditional loyalty programs are still preferred, but there's a growing segment of users who are looking elsewhere for loyalty that better fits their lifestyles.

The federal government would be foolish to not fuel the growth of public transit, which is reducing pollution, dependence on foreign oil, and vehicle deaths, but if it does, a growing population of Americans reliant on buses and subways will fight for the funding.

Amtrak has big marketing ambitions, but is still decades behind rail in other countries. It will need capital to make real tech advances before Americans will start to love rail service again.

The levels of these emotions will change depending on the flyer and frequent business flyers, in particular, are immune to certain aspects of flight that become more tiring than invigorating over time.